Tram Anh Motorsports (TAMS) announced this development following extensive negotiations with the Indian manufacturer and plans for a new showroom in TP HCM. This move means that both Royal Enfield (R-E) and Ducati, previously distributed by CT Wearnes Vietnam, are now under TAMS.

TAMS took over distribution rights for Ducati motorcycles in September. The first shipments of new models from the Italian brand have already arrived and are being delivered to customers.

TAMS plans to announce R-E's detailed business strategy in early 2026, coinciding with the arrival of the brand's new vehicle shipments. R-E motorcycles will continue to be imported primarily from Thailand and, to a lesser extent, from India, consistent with previous distribution arrangements.

A Royal Enfield model on the road in Vietnam. Photo: Duc Hung

Royal Enfield first entered Vietnam in 2017. Over five years, the brand changed distributors three times, moving from Al Naboodah to CT Wearnes, and now to TAMS. R-E products are known for their durability and competitive pricing, often lower than many Asian and European motorcycle brands such as Honda, Yamaha, Ducati, and BMW Motorrad. However, their designs lean towards a classic, simple aesthetic, with fewer modern technological features.

During its time in Vietnam, R-E's previous distributors did not release sales figures. The brand appeals to a niche customer base that appreciates vintage style and places less emphasis on brand prestige.

Royal Enfield, a brand of British origin, launched its first product in 1901. Its original parent company was Enfield Cycle Company Limited (ECCL).

In 1955, ECCL collaborated with Indian partner Madras Motors to establish Enfield of India, setting up a factory in Chennai. The initial order comprised 800 Royal Enfield Bullet 350cc motorcycles for the Indian government.

When Royal Enfield's manufacturing plant in the UK ceased operations in 1967, Enfield of India continued production. It was later acquired by the Indian tractor and commercial vehicle manufacturer Eicher Group in 1994. The company subsequently rebranded Enfield of India as Royal Enfield Motors Limited, initiating a new chapter for the brand with European roots.

Thanh Nhan