Circle K Vietnam announced on 18/11 the appointment of TC Cheng as its new General Director. In his new capacity, Cheng will oversee all operations of Circle K Vietnam. His primary focus areas include innovating store models, enhancing customer experience, accelerating digital transformation, and securing a leading position in the convenience retail sector.

Cheng stated that he will work closely with the team and partners to optimize operations and improve services. He aims to double the current number of stores, reaching a milestone of 1,000 locations across the country.

TC Cheng, the new General Director of Circle K Vietnam. *Photo: NVCC*

Cheng brings over 35 years of experience in the retail sector, having worked extensively in Taiwan, Trung Quoc, and Malaysia. Prior to joining Circle K Vietnam, he held senior executive positions at international corporations specializing in convenience stores, pharmacies, supermarkets, hypermarkets, and e-commerce. He is recognized for his strategic vision and deep expertise in operational management, network development, marketing strategies, and human resources training.

Cheng expressed that assuming the role of General Director for Circle K Vietnam is an honor. He views the current milestone of over 500 stores as a crucial foundation for the strategic goal of expanding to 1,000 stores in the next phase. "I look forward to working with the Circle K team and our partners to continuously optimize operations, enhance service quality, create sustainable value, and deliver exceptional convenience to customers nationwide," he stated.

Customers shopping at Circle K. *Photo: Circle K Vietnam*

According to Circle K, Cheng's appointment reflects the company's long-term strategy to provide high-quality convenience retail services, expand its presence in major cities and developing regions, and strengthen connections with local communities.

Circle K, the first international convenience store chain to enter Vietnam, established its presence in 2008. After 17 years of development, the brand now operates more than 520 stores across the three regions, offering 24/7 services and a diverse range of products and amenities.

Thai Anh