The event took place on the morning of 7/12 at Da Lat University, featuring several speakers: Nguyen Thi To Uyen, director of the Human Resources Division at Nam A Bank; Pham Hung Vinh, general director of Saigon Cosmetics Joint Stock Company; Doctor Le Thi Nhuan, lecturer at the Faculty of International Studies, Da Lat University; and Vu Duc Tri The, an expert with 15 years of experience in corporate culture training and consulting, founder - CEO of Alastic, and co-founder of WorkFlow Space.
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Experts participating in Tea & Talk. *Photo: Organizers* |
Experts participating in Tea & Talk. *Photo: Organizers*
As part of the International Tea Festival 2025 activities, Tea & Talk focused on the theme "Gen Z and cultural identity in an era of growth". The seminar aimed to use tea culture as a bridge for Gen Z to better understand tradition, enabling them to confidently promote Vietnam's image to the world.
During the event, speakers engaged in discussions, offering students a clearer perspective on the contemporary landscape and the challenges involved in forging personal identity. This helped young people assess their strengths and weaknesses, and embrace the values found in tea culture to deepen their individual character.
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Speaker Vu Duc Tri The shares insights on "Gen Z and cultural identity in an era of growth". *Photo: Organizers* |
Speaker Tri The noted that Gen Z possesses several distinct advantages, including a digital native mindset, an independent spirit, the ability to express individuality, and openness to differences. This generation also prioritizes meaningful values, showing concern for society and the environment.
However, this group also faces economic pressures, the explosion of digital entertainment, and rapid technological change, which can make many young people feel "left behind". Crucially, they must navigate global cultural integration even before their personal identities are fully formed, making it challenging to maintain a stable cultural foundation for themselves.
Tri The explained that Gen Z's identity is supported by five layers of value: humanity, generation, nation, family, and individual. Among these, personal identity, the element that creates distinctiveness, is shaped by psychology, physiology, worldview, career, and spiritual life.
Technology and globalization are reshaping the habits, value systems, and cultural thinking of Vietnamese Gen Z, but they also pose challenges in choosing, preserving, and promoting sound values. The values found in a cup of tea, such as: stillness, connection, respect, and sharing, can become elements that help young people find balance in a fast-paced life, appreciate their roots, and nurture their own cultural identity.
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Da Lat University students share perspectives and discuss with speakers. *Photo: Organizers* |
Da Lat University students posed questions, shared their views, and discussed with the speakers on preserving tradition, developing personal brands, and the role of youth in promoting Vietnamese culture, creating a vibrant atmosphere. These inspiring exchanges helped many young people become more confident and proactive in their journey of growth.
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Miss Cosmo International 2025 contestants attend the event. *Photo: Organizers* |
At the event, students also had the opportunity to interact with Miss Cosmo 2024 Ketut Permata Juliastrid (Tata) and the Miss Cosmo International 2025 contestants, individuals who are helping to spread Vietnamese culture to international friends.
As a partner of the program, Nam A Bank hopes that Tea & Talk will continue to serve as a bridge, helping the younger generation cultivate creativity, appreciate cultural values, and promote Vietnamese identity during this era of deep integration, contributing to sustainable development.
Minh Ngoc
