The launch space made an impression on attendees and Heineken brand enthusiasts. More than just a product introduction, the event combined performance art, lighting, and flavors, signaling the start of the year-end festive season.

Nguyen Gia Anh Vu, senior commercial director of Heineken Vietnam, popped open a bottle of Heineken Brut Lager. The "pop" sound resonated on the Elite yacht, inaugurating the event and marking the beginning of the festive season. Vu shared: "For Heineken, this festive season, the most meaningful sounds are the first pop of a cap and the first clink of glasses – sounds that inspire a complete celebration. This is also the signal for the start of the festive season, for truly meaningful connections, and it is the spirit Heineken continues to pursue this year through the message 'open real connections, celebrate Tet with Heineken,' with Heineken Brut Lager as the grand opening."

The unique Heineken Brut Lager sparkling beer is 100% crafted and imported from the Netherlands. Its bottle design, from its shape to the natural cork stopper, closely resembles a champagne bottle, enhancing the festive spirit for consumers.

The beer blends malt, fruit notes, and floral aromas. Its sparkling, shimmering foam and smooth, refreshing sensation create a distinct flavor profile, which many guests described as an experience that is "beer, but more than beer."

The appearances of Van Mai Huong and (S)Trong Trong Hieu elevated the party's atmosphere. From Van Mai Huong's deep melodies to (S)Trong Trong Hieu's explosive performances, every act harmonized with the festive spirit of Heineken Brut Lager.

The event was attended by a lineup of famous guests – representatives of success and style such as Quoc Truong, Ky Duyen, Thao Nhi Le, and Huyen Baby. They embodied the spirit of luxury, class, and connection, aligning with the impression Heineken aims to emphasize this festive season.

F&B industry expert Paul Vo, General Manager and Head Sommelier of Nephele, and recipient of the Michelin Sommelier Award 2025, was also present, raising a toast with members of the Porsche Vietnam Club.

The evening concluded with a fireworks display over the Saigon river. Meanwhile, the Saigon Marina IFC tower on Ton Duc Thang street was fully illuminated by a Led Matrix performance featuring a giant Heineken Brut Lager bottle. The lights from the yacht and the building formed a connecting light strip – symbolizing how Heineken links two city icons: a new architectural landmark and a premium party destination.

Diep Chi

Photos: Organizers