A brand representative stated that five years marks a significant milestone for the Simplus team. According to the company's website, from its inception, they have upheld the philosophy of "Beautiful life, affordable price" and set the goal of "becoming the preferred choice for the global younger generation when considering home appliances."

"Everyone has the right to use quality products at reasonable prices, which is why we aim to provide a range of home appliances that can transform every ordinary moment into an inspiring living experience," the representative said.

Specifically, the brand has built a product ecosystem across three segments: kitchen, home, and personal care. The company implements a one-for-one free replacement warranty policy for one year to build consumer trust. To date, Simplus products have accompanied over 18 million families in many Southeast Asian countries.

The brand offers a diverse range of products including home appliances, kitchenware, and personal care solutions. *Simplus*.

In this new phase, the brand is expanding its slogan to "Live young, live beautiful," hoping to connect with consumer emotions. Simplus emphasizes that the concept of "young" is not about age but a lifestyle attitude. "Whether you are an independent student, a new professional, or newlyweds deeply in love, we always hope you can 'live young' in every moment," the representative explained.

Additionally, the brand is boosting a series of activities to connect with Gen Z. Earlier this year, the company collaborated with popular cafes and eateries in Ho Chi Minh City to launch the Food & Drink Map campaign, encouraging people to explore the city and capture memorable moments.

The brand partners with cafes and restaurants to provide engaging interactive experiences for Gen Z. *Simplus*.

To celebrate its five-year milestone and express gratitude to over 18 million accompanying families, Simplus is launching the "Share Your Young Life Moments" campaign with numerous prizes. By purchasing any brand product before 30/7, consumers can participate in the campaign by posting relevant photos or videos.

Participation methods include:

Step one: upload two photos or one video (minimum 10 seconds) to Instagram, TikTok, or Facebook, focusing on your "young life" moments with Simplus products.

Step two: include hashtags such as #LiveYoungWithSimplus; #Song_Tre_Voi_Simplus; #Simplus5years; #Simplus_Ki_Niem_5_Nam; #YoungLifeBonus.

Step three: complete the participation registration form.

The prize structure includes: 100 cash prizes worth 650,000 VND (for participants with meaningful moments); 400 secondary prizes of 50% discount vouchers for purchases at official stores.

"All individuals will automatically enter the next selection round for a chance to receive a limited edition gift box containing special products from the brand and its partners," the announcement stated.

The brand is offering many gifts and promotions to celebrate its five-year anniversary in the Southeast Asian market. *Simplus*.

Additionally, this July, the brand is holding a Super Brand Day shopping event across its official stores and distribution channels. Consumers will have the opportunity to receive various offers such as: deep discounts, "buy-and-get-a-gift" programs, and cumulative discount codes.

Hieu Chau

See full details of promotions and discounts on the website.