During the FIFA World Cup 2026 season, Budweiser launched a collection commemorating its 16-year journey with Vietnamese fans, spanning tournaments from 2010 to 2026.

A brand representative stated that the tournament's emotion stems not only from the final score or the winning team, but also from iconic moments that have shaped FIFA World Cup history. These include pivotal saves, shocking "slip-ups," or brilliant performances remembered for years.

Reflecting this spirit, the special can collection features five designs. These are inspired by the 2010, 2014, 2018, 2022 tournaments, and the ongoing 2026 season, complemented by a special golden trophy can.

The special edition collection features six can designs representing various FIFA World Cup seasons. Photo: Budweiser

This collection transports fans back to unforgettable moments from South Africa 2010, Brazil 2014, Russia 2018, and Qatar 2022, while building anticipation for new history to be made at the FIFA World Cup 2026.

Beyond the special editions, Budweiser integrates these iconic moments into engaging quizzes featured on the collection's designs. Players must use their memory and knowledge to identify the correct FIFA World Cup season based on visual hints, reliving memories that once captivated millions of fans.

For instance, the hint "Golden Glove calls Saint Iker" paired with a golden glove image instantly evokes Iker Casillas's brilliant save in the 2010 final. This moment secured Spain's first championship and cemented the goalkeeper's status as a major tournament icon.

Another clue, "The Panzer champions on Seleçao's home soil," transports viewers back to the FIFA World Cup 2014, recalling one of German football's most significant triumphs.

A quiz featuring "The Last Dance" and "Classic Finale" alongside jersey numbers 10 and 7 on Argentina and Portugal's familiar colors quickly brings Lionel Messi and Cristiano Ronaldo to mind. This imagery hints at the FIFA World Cup 2026, potentially the final tournament for these two iconic players.

Using images that evoke classic moments, players will use their memory and knowledge to find the exact FIFA World Cup season. Photo: Budweiser

Rather than directly naming figures, Budweiser uses visual details and symbols familiar to the football community for storytelling. This "self-deciphering" approach increases the quiz's difficulty and appeal. It also integrates fans' memories and knowledge into an interactive experience.

Fans can engage with these memorable FIFA World Cup challenges through the Zalo Mini App or via LED NFC screens located in thousands of buildings across the country. Winners can receive prizes like one year of free Budweiser products, special edition adidas balls, Premium Jersey kits, and other rewards. The program concludes at 11:59 PM on 28/6.

Users can scan codes to participate in the program on LED NFC screens in thousands of buildings nationwide. Photo: Budweiser

Users can scan codes or interact directly with the screens to join the challenge. The system updates with new questions daily, ensuring a fresh experience and encouraging repeat participation.

A brand representative noted that combining digital platforms with interactive LED technology brings football memories beyond phone screens, embedding them into familiar daily spaces.

Yen Chi