In an innovative move to combat employee loneliness, Swedish pharmacy chain Apotek Hjärtat launched its "Friendship Hour" program in 12/2024. This unique initiative permits staff to dedicate 15 minutes each week or one hour each month during working hours for social connection. This time can be used for activities such as calling, texting, or meeting friends for coffee.

Beyond the paid time, each participant in the one-year trial also receives a 100 USD allowance (approximately 2,5 million dong) to cover social expenses. This financial support aims to further encourage employees to engage in social activities.

Yasmine Lindberg, an employee at the company, shared her personal experience with the program. "I was truly tired when I got home and had no energy left to meet anyone," Lindberg recounted. Following her divorce several years prior, she devoted all her free time to her children, leading to feelings of loneliness.

Despite the modest amount of time and money, Lindberg emphasized that it provided the necessary "nudge" to step out. "I feel happier. Life doesn't just happen on social media," she stated, highlighting the program's positive impact on her well-being.

Monica Magnusson, the company's chief executive officer, explained that the campaign aligns with the Swedish government's call to reduce loneliness. Magnusson noted, "Loneliness often appears even at work, and our employees are no exception."

The issue of loneliness extends globally, with the World Health Organization (WHO) reporting that about one-sixth of the world's population experiences feelings of loneliness. A 2025 global report estimates that this condition contributes to approximately 871,000 deaths annually, comparable to the harm caused by smoking.

Experts from the Workplace Health Center (US) further caution that prolonged loneliness can have health consequences. These include anxiety, depression, an increased risk of heart disease, and a shortened lifespan.

Ngoc Ngan (According to Yourtango, BBC)