2025 marks the 15th anniversary of T Production (Vietnam Digital Entertainment Company). To date, the company has implemented over 30 community art projects across various formats and fields, including tourism, culture, cuisine, charity, sports, and advocacy.

Founder, director, and producer Tran Thanh Trung emphasizes that all projects represent a meeting point between contemporary art and national spirit. The programs have garnered support from many celebrities, along with ministries, departments, local authorities, and businesses.

"We don't view community projects as mandatory tasks, primary jobs, or mere formalities. We see them as our mission to bring positive and beneficial contributions to the community," said director Tran Thanh Trung.

Director Tran Thanh Trung (white shirt) and his team discuss plans for this year's community program. Photo: T Production

Director Tran Thanh Trung (white shirt) and his team discuss plans for this year's community program. Photo: T Production

Beyond providing aid to the underprivileged during Lunar New Year, Mid-Autumn Festival, and disaster relief efforts, T Production has implemented a series of art and social programs with lasting value. According to Tran Thanh Trung, songs from these projects remain hits today, accumulating tens of millions of listens.

Beginning with the "Vietnam's New Day" project in 2010, the company created a youthful music space through albums, music videos, exhibitions, and large-scale live shows. Notably, the "Beautiful Vietnam" exhibition showcased 100 photographs celebrating Vietnamese women, featuring stars like Ho Ngoc Ha, Mai Phuong Thuy, Anh Thu, Van Trang, Midu, and Kelly. The accompanying concert attracted over 5,000 attendees, laying the foundation for the "art for the community" model.

Three years later, Tran Thanh Trung and his team launched the "Saigon in Me" project, releasing 10 new songs, a music film, and an exhibition of the same name, reflecting the vibrant and compassionate urban life. In 2014, he initiated the "Vietnamese Hearts" campaign. 100 artists, 1,000 students, and 300 audience members contributed their voices to a music video composed by Phuong Uyen, promoting unity and receiving commendation from the Ho Chi Minh City Youth Union.

A major step forward for T Production was the "Beautiful Vietnam" project in 2017. Hundreds of domestic and international artists participated in a series of music videos, a long-running television show (147 episodes), and photography exhibitions, promoting Vietnamese culture and tourism. "Many of our programs have been broadcast on international television, and we have also invited foreign artists to Vietnam to promote tourism," Tran Thanh Trung explained.

In 2018, the company embraced the fervent football spirit through two projects: "Vietnam Writes its Dream" and "Vietnam Victorious." In addition to releasing motivational songs, the team organized community activities at Nguyen Hue Walking Street (District 1, Ho Chi Minh City), fostering patriotism and national pride.

Artists join hands to support those in need during the pandemic. Photo: T Production

Artists join hands to support those in need during the pandemic. Photo: T Production

From 2020 to 2021, T Production launched numerous campaigns to boost morale during the Covid-19 pandemic. Notable examples include "Give Luck - Receive Smiles," "Thank You - Silent Warriors" (in collaboration with the Ministry of Health), and "City at 6 PM" - a series of online shows featuring a volunteer team of artists, spreading optimism and raising over 8 billion VND to support 4,000 families in need and sponsor 443 children orphaned by Covid-19.

Simultaneously, projects like "Way Back Home," "Volunteer - Youthful Hearts," and "Positive Energy for the Beloved City" inspired sharing and compassion within the community.

Continuing this success, in 9/2024, the company collaborated with various organizations to implement the "Towards the North" art program. 50 artists and celebrities raised nearly 10 billion VND to support provinces affected by Typhoon Yagi.

Stars support the program aiding those affected by Typhoon Yagi in 2024. Photo: T Production

Stars support the program aiding those affected by Typhoon Yagi in 2024. Photo: T Production

This year, the initial mission is elevated with "Vietnam Love," a national project with the message "When pride is called upon/A shared project of national pride," initiated by Tran Thanh Trung and implemented by T Production. Hundreds of artists, entrepreneurs, and young people serve as media ambassadors, extending and amplifying the company's journey of art for the community.

"Over 15 years, from photo exhibitions and albums to large-scale national campaigns, we have remained consistent in our vision, steadfastly 'transforming art into a bridge connecting hearts, enriching lives.' On this journey, each project is not merely a milestone of achievement, but a promise to the community: when originating from the heart and directed towards people, art will endure and spread," said director Tran Thanh Trung.

Thanks to its emphasis on human values and contemporary art elements, many products from these programs have achieved high views and engagement on domestic digital platforms. Numerous songs are widely used in cultural, educational, and tourism events. In 6/2022, VietKings recognized the company as the "First Record Holder in the field of Community Art Projects in Vietnam."

"Besides creating quality entertainment products that contribute to sustainable business development, we are dedicated to national-scale community art projects - not only creating value in the present but also leaving a cultural and artistic legacy for future generations," added director Tran Thanh Trung.

Dong Ve