The third Da Nang Asian Film Festival (DANAFF III) concluded on the evening of 5/7 after a week of activities, including 184 screenings at cinemas and free outdoor screenings.

Pham Thanh Ha, chief of staff of the Vietnam Film Development Association (VFDA), said DANAFF III is a place where new ideas are ignited and the creative community is connected. "Vinamilk's presence at the event is a clear demonstration of the spirit of innovation and creativity that both sides pursue. When positive values are spread, the community will grow stronger and more sustainable," she said.

Do Thanh Tuan, a Vinamilk representative (third from left), receives flowers and a thank you letter from the organizers. Photo: Thanh Huy

Organized by the VFDA in collaboration with the Da Nang People's Committee, DANAFF has quickly garnered attention from the film industry in the region. Compared to the previous two seasons, this year's event was extended from 5 to 7 days (29/6-5/7). With the theme "Bridge of Asia", the event brought together over 100 films from major film industries such as South Korea, Japan, India, Mongolia, and the Philippines. Many films made their international premiere. Thirteen films competed in two main categories: Vietnamese Film and Asian Film.

The festival featured various professional activities such as seminars, talks, artist exchanges, and visits to local historical sites and scenic spots. Some highlights included: "Half a Century of Vietnamese War Films"; "Korean Cinema Spotlight"; "Project Incubator"; "Panorama of Asian Cinema", and "Film Critics Award".

Artists attending DANAFF III. Photo: Thanh Huy

Besides honoring outstanding films and dedicated filmmakers, the event also served as an "incubator" for young filmmakers through the DANAFF Talents program. According to the VFDA, this is the first year DANAFF Talents has been implemented after a long period of development. With diverse activities such as the "Nurturing Talents" workshop, "Project Incubator", and advanced classes, the program creates a space for professional practice where young filmmakers have the opportunity to present their projects, seek funding, and meet directly with domestic and international production and distribution partners.

Sharing the spirit of innovation and creativity, Vinamilk participated in all activities throughout the 7-day event. In addition, the company's newly launched products, such as Green Farm pasteurized yogurt and drinking yogurt, and Probi drinking yogurt, were always available to "energize" filmmakers, artists, actors, and film enthusiasts.

A guest at the film festival poses with Vinamilk products. Photo: Thanh Huy

Many artists gave positive feedback on Vinamilk after trying the products. Duc Manh shared that filmmakers and young actors need both tangible and intangible nourishment. Intangible nourishment includes knowledge and experience gained through practice and community support. It also encompasses a spirit of continuous creativity and a willingness to change - qualities quite similar to Vinamilk, especially since the brand's repositioning. "For young people, holding a uniquely designed product is also a way to express their personality," Duc Manh stated.

Diem Quynh, another selected young talent, shared that Vinamilk is a familiar brand to her family. The actress commended the brand's efforts to reach young people, such as its presence at the film festival.

Diem Quynh with classmates at the "Nurturing Talents" workshop. Photo: Thanh Huy

Vinamilk also donated tens of thousands of newly launched yogurt products at outdoor screenings throughout the event. The most popular products included low-sugar red date and goji berry yogurt, pomegranate yogurt, blueberry yogurt, low-sugar aloe vera yogurt; Vinamilk plant-based yogurt; Green Farm lychee jasmine and orange grapefruit drinking yogurt; and low-sugar peach Probi probiotic yogurt.

According to a brand representative, these gifts embody the spirit of innovation in both technology and nutrition. Many viewers commented that the products offered unique flavors, enhancing their movie-watching experience.

Kim Anh