Sports Festival 2026 is a series of sporting events organized by the Vietnam People's Public Security Sports Association, in coordination with the Lam Dong Provincial People's Committee and NovaGroup, at NovaWorld Phan Thiet. The program runs from 8/7 to 23/8, bringing together 12 competitive disciplines and approximately 17,000 athletes and guests.
According to the organizers, Beyond Communication developed the overall concept for the opening ceremony, crafted the artistic script, designed the stage, and curated the audience experience. The company also handles production, program coordination, and implements integrated communication activities.
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Hozo Festival attracted a large audience. *Photo: Beyond*
The opening ceremony is scheduled for 1/8 at Bikini Beach Square, with attendance from leaders of ministries, sectors, and localities, representatives of the People's Public Security force, athlete delegations, an artistic program, and a fireworks display. This event marks the beginning of the peak phase of Sports Festival 2026.
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Sports Festival 2025 opening ceremony at NovaWorld Phan Thiet. *Photo: Organizers*
Beyond Communication operates in event organization, marketing communications, and entertainment. The company offers an ecosystem of solutions, from brand strategy consulting, idea creation, integrated marketing communications (IMC), event organization, MICE, and Brand Experience, to producing entertainment programs and developing intellectual property (IP) platforms.
In recent years, the company has organized and provided communications for many large-scale cultural and entertainment events, such as the HOZO International Music Festival (5 consecutive seasons), Hue Wonderverse Fest, International Jazz Festival, Starbucks Concert, JBL Fest, 1664 Blanc - Bat Xanh Mo Gu Chat, Tuborg Open Your Music, along with numerous cultural, tourism, and sports programs across the country.
According to the organizers, the collaboration with Beyond Communication is a key preparatory step for Sports Festival 2026. This partnership aims to ensure synchronized organization, from artistic content and event operations to the experience of athletes and audiences during the opening ceremony and throughout the entire series of activities.
Thai Anh
