For over a year, whenever Tuan Dung, 31, from Hanoi, shops online, he prioritizes "Mall" stores despite slightly higher prices, seeking peace of mind and consistent quality.
At the LazMall Brand Awards 2025, Lazada Vietnam recognized 12 brands across three main categories, acknowledging their innovative and adaptive strategies in modern e-commerce.
Tens of thousands of sellers exited online platforms last year, pressured by increased fees, tighter tax controls, and consumers' preference for official brand stores.
