TikTok Shop narrows market share gap with Shopee VnExpress The market share difference between TikTok Shop and Shopee in Vietnam halved in just one year, according to Momentum Works.
Strategy helps Maybelline sell 75,000 lipsticks on TikTok Shop VnExpress Thanks to a 'three-pronged' strategy comprising marketing, branding, and commerce, Maybelline sold 75,000 lipsticks on TikTok Shop in three days.
2025 - the year of 'purification' for e-commerce sellers VnExpress Tens of thousands of sellers exited online platforms last year, pressured by increased fees, tighter tax controls, and consumers' preference for official brand stores.
