2025 - the year of 'purification' for e-commerce sellers VnExpress Tens of thousands of sellers exited online platforms last year, pressured by increased fees, tighter tax controls, and consumers' preference for official brand stores.
Shopee, TikTok Shop capture 8% of retail market share VnExpress In 2025, transaction revenue on Shopee and TikTok Shop exceeded 400 trillion VND, approximately 8% of the retail sector's size.
