Consumers increasingly prioritize products with clear origin and safety, leading businesses to apply QR codes for information transparency, enabling quick checks of provenance and ingredients.
Masan Consumer recorded revenue of approximately VND 8,473 billion in Q1/2026, maintaining double-digit growth thanks to a stable product portfolio and an expanding distribution system.
The Pho Festival 2026, held from 20-23/3, will share secrets of broth making and noodle preparation, recreating pho's journey from tradition to modernity.
