Cruise tourism is a growing sector in Singapore's strategy to boost its MICE offerings. Leveraging its position as a major maritime hub with a modern port system and extensive network, Singapore is establishing itself as a prime destination for sea-based MICE experiences. This model allows groups to combine conferences and meetings with relaxation, team-building activities, and sightseeing in Singapore before setting sail.

The emergence of international cruise lines offers businesses and event organizers fresh and adaptable options. Ships like Royal Caribbean's Ovation of the Seas, Disney Adventure Cruise, and StarDream Cruise offer diverse journeys that blend work, rewards, and leisure.

Ovation of the Seas: Indoor and outdoor entertainment

The Ovation of the Seas will sail from Singapore between October 2025 and March 2026. Itineraries range from 3 to 8 nights, visiting regional destinations like Penang, Phuket, Bali, and Lombok. The varied schedules allow businesses to easily select a cruise that combines an onboard experience with pre-trip activities in Singapore.

The 168,666-ton Ovation of the Seas accommodates over 4,000 guests across 16 decks, boasting numerous upscale amenities. Features include the adults-only Solarium, the Royal Theater for Broadway shows, and outdoor pools with various entertainment options, both indoors and out.

The Ovation of the Seas is known for its unique observation pod. Photo: Royal Caribbean

The Ovation of the Seas is known for its unique observation pod. Photo: Royal Caribbean

For team building, the ship provides areas for various sports and individual and group activities. RipCord by iFly offers simulated skydiving for adventurous guests. They can also try surfing on the FlowRider wave simulator or enjoy bumper cars, archery, and roller skating at SeaPlex, one of the largest indoor activity complexes at sea.

The ship also features the North Star, a glass capsule rising 300 feet above sea level. Its 360-degree panoramic ocean views, day and night, provide a unique setting for corporate reward ceremonies and wrap-up events.

Dining options are plentiful, with over 20 restaurants, cafes, and bars, including Jamie's Italian and Izumi Japanese Cuisine. Themed areas are strategically located. Decks 4 and 5 house the theater, while decks 6 through 8 feature shops, lounges, and the robot-bartendered Bionic Bar. Decks 14 through 16 offer pools, wellness facilities, and outdoor attractions.

Disney Adventure Cruise: Disney's first cruise in Asia

The Disney Adventure is Disney Cruise Line's first ship to homeport in Singapore and Asia. The 208,000-ton vessel accommodates 6,700 passengers and 2,500 crew members. 3- to 5-night roundtrip cruises from Marina Bay Cruise Centre, starting 15/12, are now open for booking.

This cruise is ideal for companies focused on employee engagement, family bonding, or multi-generational groups. The ship is divided into seven themed areas inspired by Disney, Pixar, Marvel, and other global brands.

Marvel Landing features the Ironcycle Test Run, Disney's first roller coaster at sea. Wayfinder Bay recreates the tranquil world of Moana. San Fransokyo Street and Toy Story Place combine themed dining and entertainment areas, ideal for team building and group activities.

Ironcycle Test Run – a traditional roller coaster makes its debut on a cruise ship. Photo: Disney Cruise Line

Ironcycle Test Run – a traditional roller coaster makes its debut on a cruise ship. Photo: Disney Cruise Line

Dining is a highlight, with over 20 restaurants and lounges, from Pixar Market to Tiana's Bayou Lounge, offering Asian-inspired cuisine. Evenings feature Broadway-style musicals and Hollywood movie action sequences.

"Avengers Assemble!" showcases special effects, while Captain Jack Sparrow appears with the Siren Queen in a "Pirates of the Caribbean" adventure. Lighter entertainment like "Mickey's Color Spin Dance Party" and "Baymax Super Exercise Expo" cater to all ages, fostering family bonding.

Flexible cabin designs and group booking policies make it easy for businesses to organize MICE programs. Disney Adventure is a choice for groups seeking emotional connection and family-friendly experiences.

StarDream Cruise: Business services and luxury shopping

Operated by Resorts World Cruises, StarDream Cruise targets senior executives, top performers, or client partners. Short, efficient cruises depart from Singapore, with 2-night weekend trips to Melaka or 3-night voyages to Phuket and Penang.

The 335-meter-long ship has a gross tonnage of 150,695 GT and accommodates over 3,350 passengers with a maximum of 1,750 crew members. This ensures a 2:1 service ratio, catering to the needs of VIP guests.

The ship offers 1,674 rooms, over 70% with private balconies and over 100 connecting rooms. Palace Suites include private butler service and a VIP lounge, suitable for private meetings, intimate gatherings, or award ceremonies.

Entertainment options include a 3D cinema, an outdoor screen, and the Zouk and Zouk Beach Club featuring international DJs. Active guests can enjoy rock climbing, ziplining, or exploring the sea in a mini-submarine.

Dining is diverse, with over 30 restaurants ranging from Southeast Asian street food to fine dining. A 1,100 square meter shopping area houses international luxury fashion brands.

The ship's deck offers various water activities, relaxation areas, and entertainment suitable for all ages. Photo: StarDream Cruise

The ship's deck offers various water activities, relaxation areas, and entertainment suitable for all ages. Photo: StarDream Cruise

Ovation of the Seas, Disney Adventure, and StarDream Cruise expand the choices for sea-based MICE events, strengthening Singapore's position as a leading MICE hub in the region. These luxury cruises offer premium amenities, professional services, flexible itineraries, and a balanced blend of conferences, rewards, and entertainment.

This gives Singapore an edge in tourism, events, and conferences, making it a regional center for sea-based MICE activities. Businesses and global travelers gain new options for combining work with unique experiences.

Thy An