Russian Foreign Minister Sergey Lavrov arrived in Alaska on 15/8/2025, accompanying President Vladimir Putin for a summit with then-US President Donald Trump. Before the meeting, Lavrov met with reporters, affirming Moscow's "firm and clear stance." His attire, a white sweatshirt emblazoned with "CCCP" (the Cyrillic abbreviation for USSR), caught considerable attention. The sweatshirt's black-striped cuffs added a retro Soviet touch, complemented by a black sleeveless puffer vest.

The sweatshirt's sudden popularity led to a surge in demand, according to Yekaterina Varlakova, owner of the brand SelSovet. "The image caused a stir," Varlakova said on 16/8. "All available stock sold out the next morning. Customers can now pre-order, with delivery expected in about four to six weeks."

Social media buzzed with speculation about Lavrov's choice of clothing. However, the foreign minister offered no comment on his attire.

Foreign Minister Lavrov wearing a "CCCP" sweatshirt upon arrival in Alaska, USA, on 15/8. *Image: RT*

Founded in 2017, SelSovet gained popularity in 2021 through social media, known for blending retro designs with Soviet imagery.

Ngoc Anh (*RT, Times of India, CNN*)