According to a company representative, under the revised Telecommunications Law and Decree No. 133/2025/ND-CP, advertising and media companies must register for telecommunications services when providing technology platforms with data connections. Chicilon Media's completion of this procedure marks a shift in its digitalization strategy and enhances its legal and technical capabilities.

This milestone signifies a new development phase for the company and ensures greater safety and efficiency for advertising clients. It also contributes to the development of smart cities in Vietnam.

The company's building advertising system. Photo: Chicilon Media

The company's building advertising system. Photo: Chicilon Media

The Vietnam Advertising Association (VAA) congratulated Chicilon Media and praised the move from an industry development perspective. VAA President Nguyen Truong Son noted that in an age of fragmented information and dwindling attention spans, only media that is "seen, remembered, and generates conversions" is truly effective. He emphasized Chicilon Media's 90% market share of elevator screens in Vietnam, highlighting its consistent and tangible reach as an industry exemplar.

The Vietnam Digital Communications Association (VDCA) affirmed Chicilon Media as a pioneer in completing the 4G procedures, demonstrating its leadership in digital transformation. VDCA General Secretary Vu Kiem Van stated that 4G technology not only enhances security and advertising content delivery but also lays the groundwork for applications like traffic statistics and interactive marketing.

From an international perspective, MMA APAC Managing Director Rohit Dadwal noted that Chicilon Media's leadership in NFC interactive advertising and digital marketing innovation aligns with global trends. This step facilitates deeper integration of Vietnam's advertising industry, creating valuable connections between brands and consumers.

International research organizations have also offered positive assessments. Kantar Media stated that the 4G procedures enhance transparency and data reliability in advertising monitoring. The Managing Director of NIQ emphasized that Chicilon has set a verifiable transparency standard for the industry, supporting brands in making informed budget allocations and protecting client interests.

Partner companies have also expressed their recognition. Nguyen Anh Linh, CEO of Volvo Cars Vietnam, commended Chicilon Media for demonstrating outstanding capabilities in legal compliance, digital transformation, and client value optimization, creating a replicable model for the industry. He noted that thanks to Chicilon Media’s intelligent platform and 4G connectivity, advertising has evolved beyond mere display, becoming a measurable, interactive tool that drives tangible conversions.

A representative from Oppo Vietnam stated that Chicilon's completion of the 4G procedures affirms the value of effective communication, creating a solid foundation for major brands. Meanwhile, Nippon Paint recognized Chicilon Media's commitment to data transparency and excellent implementation, which elevates brand image and opens up long-term collaboration opportunities in the evolving landscape of interactive advertising and 4G technology.

Chicilon Media acknowledges that the positive feedback from regulatory bodies, associations, international organizations, research groups, and major brands reflects the company's growing reputation and standing. "The granting of the 4G license demonstrates our steady progress on a foundation of professionalism and innovation, contributing to a new era for the Vietnamese advertising industry, aiming for greater regional and global integration," a company representative said.

(Source: Chicilon Media)