The fast pace of urban life means many families have limited time for household cooking. Instead of spending hours selecting, cleaning, and preparing raw ingredients, modern consumers increasingly seek convenient food solutions. Responding to this demand, Siba.Mart has implemented a closed-loop retail model, focusing on ready-to-cook and ready-to-eat product lines.
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Cua hang Siba.Mart duoi chan toa nha chung cu giup cu dan toi uu thoi gian noi tro. Anh: Siba.Mart
A distinguishing feature of the system is its network of central kitchens, which operate under ISO 22000:2018 international standards. Here, the company cleans, pre-processes, and marinates ingredients in a closed system before packaging. Customers only need a few minutes for quick cooking or reheating to complete a family meal. Signature products such as skewered pork with mac mat leaves, mock civet pork hock, braised fish, or meatballs in tomato sauce reduce preparation time from mot hour to about 10 minutes. This allows residents in apartment complexes, especially office workers, more time to relax while still enjoying daily home-cooked meals.
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Nguoi tieu dung lua chon san pham so che - che bien san tien loi. Anh: Siba.Mart
Beyond convenience, Siba.Mart builds trust by ensuring transparent product origins. The company leverages Tan Long Group's closed-loop agricultural ecosystem to supply staple goods such as meat, vegetables, and rice.
Anfarm pork, for instance, is raised according to Global S.L.P standards and uses blockchain technology for traceability. VietGAP certified vegetables, cultivated using a circular agriculture model, along with Aan clean rice – a brand that has hai times achieved Vietnam National Brand status – are crucial components of the supply chain. The 3F (Farm - Feed - Food) process also enables the company to tightly control quality from farm to table, while maintaining stable prices even during market fluctuations.
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Khach hang mua sam thuc pham tai Siba.Mart. Anh: Siba.Mart
The company's ecosystem extends beyond food retail. It also connects with satellite food and beverage (F&B) systems like Com ngon Siba, Banh mi ngon Siba, and the Japanese restaurant Zen Saigon. Sharing raw materials from Tan Long Group's agricultural system ensures consistency in quality and food safety standards across the entire network.
With plans to expand to 500 stores by 2030, Siba.Mart aims to become a familiar destination for urban residents. The company expects to provide smart food solutions, helping customers optimize their time and enhance their quality of life.
in June, the system is launching a series of promotional programs, gift giveaways, and free product trials to celebrate the opening of new sales points. Detailed information is available on the system's official community page.
Thanh Thu
Learn more on the Siba.Mart fanpage.
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