As vehicle operating costs face pressure from fuel price adjustments, optimizing engine performance is increasingly viewed comprehensively. Fuel efficiency depends not only on product selection but also on understanding and applying the correct technical standards.

In 4/2026, the Kixx lubricant brand organized a series of technical workshops across three regions to standardize knowledge within its distribution system. This program took place consecutively over three days in TP HCM, Can Tho, and Hanoi, gathering internal teams along with regional dealers and distributors. This approach reflects a strategy of directly engaging each market rather than focusing on a single point.

A company representative shares expertise at the workshop. *Photo: Kixx*

At the workshops, the content linked theory with practical application, helping dealers and sales staff connect easily with their daily work. Kixx is backed by GS Caltex, a leading Korean energy company established in 1967. GS Caltex possesses a closed-loop value chain, from oil refining and base oil production to lubricant development. Building on this foundation, the Kixx brand was launched in 2005 and gradually expanded into international markets, inheriting a robust technology system and brand reputation built over decades.

According to the company, Kixx has been honored for ten consecutive years at the Korea First Brand Awards in the lubricant category, as voted by Korean consumers. This demonstrates consumer reliability and the importance of maintaining quality and long-term product innovation.

A company representative stated that the product content delved into technical characteristics and application capabilities. "Discussions between dealers and the technical team revolved around situations arising during consultation and use, creating a link between professional information and practical experience," the representative added.

The workshop series concluded with an award ceremony for participating partners, acknowledging their collaboration and strengthening the bond between the brand and its distribution network. "More broadly, the workshop series is not just a training activity; it also reflects a shift in the lubricant industry. The focus of competition is moving away from just the product to the consulting capabilities and technical understanding at the point of sale," a company representative said.

Gifts from the Kixx organizing committee for invited guests. *Photo: Kixx*

According to the organizing committee, this shift stems from market realities where consulting expertise among dealers is inconsistent. Lubricant selection is often based on habit or personal experience rather than specific operating conditions, leading to suboptimal performance and higher maintenance costs.

In this context, investing in training helps Kixx redefine the role of its distribution system. Dealers serve as both sales points and consultation centers with technical expertise. The company notes that when knowledge is standardized, customer experience becomes more consistent—a crucial factor as consumers increasingly prioritize long-term efficiency.

For end-users, the benefit lies in selecting the correct product suitable for different equipment and operating conditions. With fluctuating fuel prices, factors such as friction reduction and fuel economy become important criteria in cost calculations.

In an industry trend that emphasizes efficiency and sustainability, technical training activities are a strategic development part. They help shape how the market approaches and uses lubricants, creating long-term value for the company and its users.

Quang Anh