Masan Consumer has announced the appointment of Tran Tuan Cuong as deputy general director of sales and Huynh Viet Thang as deputy general director of operations and chief financial officer. These appointments, effective 26/6, aim to strengthen the company's leadership team as it enters a new phase of growth and operational demands. Additionally, Doan Quoc Hung was appointed to oversee supply chain digital transformation, further enhancing the company's operational and digitalization capabilities.

Tran Tuan Cuong will focus on driving growth across domestic and international sales channels. His responsibilities include leading new growth initiatives such as Retail Supreme, e-commerce, the modern trade channel, and other sales models. He will also promote new product launch strategies, market expansion, and coordinate with other units within the ecosystem to accelerate innovative product delivery to consumers.

As the new chief financial officer (CFO) and chief operating officer (COO), Huynh Viet Thang will standardize operational systems to high-performance standards and enhance overall business efficiency. In finance, he is tasked with optimizing resource allocation, improving capital utilization, and supporting the company's growth targets for the 2026-2030 period. The company representative stated that these leadership reinforcements are crucial for consolidating organizational capabilities for the next development phase, which involves expanding product portfolios and strengthening market presence.

Customers choose Chin-su products. *Photo: Masan*

These appointments align with Masan Consumer's sustained growth momentum. For the first five months of this year, the company recorded 12.732 billion VND in revenue, a 12.9% increase year-on-year. This performance falls within the full-year growth target range of 11-15%. Despite a slower growth rate in May compared to April, cumulative results indicate the company is on track, having achieved 16.6% growth in the first four months of the year.

The company highlights that its growth drivers are expanding beyond a few key product categories. Retail Supreme serves as a fundamental growth platform by broadening coverage and improving distribution quality. This enables brands to reach consumers faster and increases the effectiveness of new product launches. The premiumization strategy, led by brands like Chin-su and Omachi, is also a key factor.

Customers browse Chin-su fish sauce products. *Photo: Masan*

The home and personal care category, driven by Chante and Homey, saw growth exceeding 30%. Concurrently, international business maintains positive momentum in key markets. These diverse drivers are helping Masan Consumer establish a more balanced growth structure, expanding its long-term potential. Earlier this year, in February, Truong Nguyen Kim Phuong was also appointed deputy general director of Masan Consumer.

Masan Consumer (MCH), a member company of Masan Group (MSN), operates in the fast-moving consumer goods sector. Its product categories include seasonings, convenient foods, beverages, and home and personal care. The company's portfolio features well-known brands such as Chin-su, Nam Ngu, Omachi, Kokomi, and Wake-up 247. Masan Consumer's products are available in over 98% of Vietnamese households and exported to more than 26 countries.

Hoang Dan