Implemented throughout the peak Tet season, FE Credit's program series, "Ruoc Tet Doan Vien - Tan Nien Nhu Y", attracted customers with its simple participation mechanism. Each eligible disbursement or spending transaction involving consumer loans, motorcycle loans, electronics and appliance purchases, or credit card usage offered a chance to participate in a lucky draw.

The prizes, including gold vouchers valued at 160 million VND, VinFast electric motorcycles, Honda electric motorcycles, and iPhone 17s, contributed to a festive atmosphere during Tet. These gifts also provided financial motivation for customers as they entered the new year, designed to align with practical needs ranging from transportation to asset accumulation.

FE Credit representatives award prizes to lucky customers. *Photo: FE Credit*

Truong Thi Huong from Da Nang was among the fortunate recipients. She expressed surprise upon receiving a gold voucher at the start of the year and plans to use the prize to purchase gold for family savings. "I have used FE Credit's services for many years, and the service is always attentive," Huong shared, adding, "This year, I applied for a loan to buy a new computer, and the loan was approved and disbursed quickly."

Similarly, Nguyen Thi Hong Nhu from TP HCM highlighted her use of the FE Credit credit card as a flexible fund for urgent, unplanned expenses. During the recent Tet holiday, she purchased electronics on installment and won an iPhone 17. "When I was informed I had won, I half-believed, half-doubted," Nhu recounted. "Only holding the phone in my hand today did I dare to believe it was real."

FE Credit representatives stated that the program aimed to support customers in financial self-management at the beginning of the year, a time when spending needs increase. Rational cost allocation helps reduce short-term pressure, enabling users to focus more on long-term plans.

In parallel, the company launched the "Vay mua xe dien, khai loc trung xe" program, applicable to customers purchasing VinFast electric motorcycles on installment. This initiative offered prizes such as VinFast Evo Grand 2025 motorcycles, VinFast Motio 2025 motorcycles, and Urbox gift vouchers, attracting interest amid increasing demand for green vehicles.

Customers purchase VinFast electric motorcycles on installment with FE Credit and experience unexpected joy. *Photo: FE Credit*

After over two months of implementation, the program identified the winners of its valuable prizes. Bui Thi Diem from TP HCM was the lucky customer who won the special prize. She had chosen to buy a VinFast electric motorcycle as a gift for her child before university, using installment payments to reduce spending pressure. "By arranging a small amount each month, I feel more at ease," she noted.

Diem also pointed out that electric motorcycles are not only convenient for travel but also save on fuel and maintenance costs compared to gasoline motorcycles. Her family decided to keep the prize, a VinFast Evo Grand 2025 motorcycle, for long-term commuting needs. "This is a lucky New Year gift that my family wants to keep as a memento," she shared.

The trend of shifting to electric motorcycles is becoming clearer, especially in large urban areas, due to increasing fuel and operating costs of traditional vehicles. However, the initial investment remains a factor that many users consider when making a decision. Flexible financial solutions are crucial supporting tools in this context, helping people reduce spending pressure and easily access suitable vehicles. When costs are allocated in stages, users have more room to balance finances and choose products.

Aligning with the sustainable consumption trend, users increasingly prioritize environmentally friendly, reasonably priced, and convenient vehicles. Electric vehicles are gradually becoming a long-term choice rather than a short-term expense. FE Credit's consumer finance solutions play a supportive role in helping users access these products more conveniently.

After 15 years of operation, FE Credit continues to expand its product portfolio and promote digital transformation. This aims to enhance financial access, especially for subprime customers and workers. The company is currently a member of VPBank's financial ecosystem, aiming to develop consumer credit in a sustainable direction.

(Source: FE Credit)