Realme and The Gioi Di Dong have solidified their strategic partnership, aiming for double-digit growth and a significant breakthrough in the mid-range and high-end smartphone segments. The agreement was formalized at a signing ceremony on 10/12, following Realme's impressive 30% growth in 2025 compared to 2024. Realme continues to expand its product portfolio, enhancing the technology experience and offering competitive prices. Concurrently, The Gioi Di Dong is improving its services and benefits, making it easier for users to access, experience, and select suitable devices.

Representatives of The Gioi Di Dong and Realme at the signing ceremony on 10/12.

For 2026, both companies announced a joint goal to maintain double-digit growth in Realme smartphone revenue across The Gioi Di Dong's extensive retail network. This confidence is rooted in a three-pillar strategy: boosting sales of products priced at 8 million VND and above, differentiating service quality, and expanding existing trade-in programs. These initiatives are designed to create a competitive edge, enabling Realme to better reach consumers seeking device upgrades and advanced technology experiences.

The mid-to-high-end segment is a key focus, driven by increasing consumer demand for superior performance, integrated artificial intelligence features, appealing design, and enhanced durability. Last year, Realme demonstrated its capability in this category, notably with the realme 15 series. This line earned acclaim from tech experts for its AI-integrated configuration, smart user experience, durability, and reasonable pricing. The realme 15 series played a vital role in Realme's 30% growth at The Gioi Di Dong last year, establishing a strong foundation for the brand's expansion into higher-end products in the coming year.

Realme 15 series displayed at The Gioi Di Dong.

Realme's consistent growth also stems from enhanced product accessibility through The Gioi Di Dong's nationwide system. A company representative noted, "Flexible financial policies, promotional offers, and continually improved in-store experiences have empowered many customers to upgrade to higher-value devices." The retail chain plans to further expand these services in 2026, building a solid platform to achieve its ambitious targets.

Tran Duc Tin, mobile telecommunications category director at The Gioi Di Dong, emphasized that the collaboration extends beyond mere product distribution. He stated, "Leveraging our deep understanding of users, we will propose and develop distinct programs, offering engaging experiences for Vietnamese consumers. The shared goal is to provide users with devices that precisely meet their needs at the most reasonable prices."

The two companies anticipate a breakthrough in AI smartphones and the mid-to-high-end segment in 2026.

On behalf of Realme Vietnam, CEO Peter Wang highlighted that the close and synchronized coordination between the two teams has already delivered business results exceeding expectations. He affirmed, "I believe that the sustainable partnership between Realme and MWG will consistently deliver advanced technology experiences and optimal benefits to customers. Through this, Realme reaffirms its commitment to creating real value that aligns with the needs, lifestyles, and styles of users in Vietnam."

With a shared strategic vision, ambitious growth objectives, and a clear market outlook, both The Gioi Di Dong and Realme hold high expectations for 2026. This signing ceremony marks a pivotal transformation for both brands within the mid-to-high-end smartphone segment.

(Source: The Gioi Di Dong)