Boss has introduced a capsule collection for the Year of the Horse. This campaign focuses on recreating classical gold casting art, reflecting the intersection of Boss's tailoring techniques and Eastern heritage values.

The fashion house appointed world swimming champion Wang Shun as its brand ambassador. The athlete embodies the energy and perseverance characteristic of the horse. Boss's design team deeply researched the structures and techniques of traditional Chinese jewelry art to incorporate them into each product. The collection's main design is a zippered leather jacket featuring intricate laser-cut details. Laser technology simulates sculpted embossing effects, a precise technique common in precious metal craftsmanship, making it a focal point for a ready-to-wear garment.

Inspired by Chinese jewelry motifs and techniques, including carving, cloisonne enamel, and beading, the designs convey ancient art's elegance and complexity through a modern lens.

The collection's product range includes various options: jackets, knitwear, sweatshirts, t-shirts, denim, and accessories like underwear and men's socks. The three main colors—red, white, and black—create a strong contrast with gold-toned details.

Gold thread details balance traditional elements of Eastern New Year attire with contemporary minimalism.

For hoodies and sweatshirts, Boss applies complex multi-layered printing and embroidery techniques. Small gold beads are added to evoke rice grains, a symbol of Eastern civilization.

Each item in the collection is individually named with inspiration from Chinese culture. This attention to small details, from material selection to fabric finishing methods, shows the German fashion brand's commitment to artistic craftsmanship values.

According to the fashion house, Boss's New Year collection showcases the brand's creative approach in connecting past and future, traditional techniques, and modern garment technology.

By Hai My