Singer Bui Lan Huong's new music video, "Nhan Sax", a collaboration with rapper Rhymastics, was released in mid-december. The project is styled as a "fashion music video", intricately blending music, visuals, and fashion elements.

L’Heure du Diamant bracelet and earrings, inspired by a flower, celebrate the character's elegant beauty. Photo: Chopard

Throughout the music video, Bui Lan Huong showcases diverse looks, evolving from soft and feminine to sharp and modern. Chopard jewelry and watch designs are subtly integrated, becoming an essential part of the visual narrative. These exquisite pieces, crafted with sophisticated artistry and emotive design language by the Swiss maison, underscore the aesthetic depth of each scene, enhanced by artistic lighting and camera work.

Bui Lan Huong wears an Alpine Eagle watch, priced from 400 - 800 million VND. Photo: Chopard

In emotionally rich scenes, Bui Lan Huong adorns 18K gold Happy Diamonds Icons Joaille earrings and a watch, valued from approximately 600 million VND to 1 billion VND. These pieces feature free-moving diamonds that reflect vibrant light. For scenes with a more dynamic rhythm, the Alpine Eagle watch and Ice Cube jewelry, known for their strong geometric structures, are selected to convey a modern and individualistic aesthetic.

The Precious Lace ring and Happy Diamonds watch help balance the overall visuals, completing the pictorial composition of the "fashion music video". Photo: Chopard

The strategic use of jewelry in "Nhan Sax" highlights the music video production team's clear vision. Their aim is to preserve the original essence and evoke nostalgic emotions, while simultaneously giving the song a contemporary feel, with high-end jewelry serving as a sophisticated means of expression.

Hai My