Designer Vu Tuong Vi developed the 'Phon Hoa' collection over almost one year. She focused on researching forms, visual emotions, and the long-term applicability of the designs in daily life.

"Instead of chasing short-term trends, this collection is a consistent continuation of my creative philosophy: beautiful fashion is clothing that can stand the test of time," she explained.

The designer applied draping directly on the mannequin, allowing for flexible and natural form processing according to the "golden" ratio, utilizing the drape and softness of silk rather than imposing rigid shapes.

According to Tuong Vi, the draping technique ensures each design has fluidity, maintaining a balance between proportion, aesthetics, and the wearer's experience.

Silk is the main material in the collection, maximizing the flowing drape of silk waves, its lightness, and the soft, cool, comfortable feeling when worn for extended periods.

A love for nature is present throughout the collection through floral, botanical, and natural vitality motifs. The designer also incorporated cubist and abstract shapes, creating a painterly effect that makes the overall look soft, feminine, and expressive of artistic individuality.

The designer prioritized freesize (free size, universally fitting) designs that are generous and luxurious. Tuong Vi stated that the freesize models were intentionally created to be non-restrictive, easy to wear, and versatile, while still flattering the figure and maintaining a neat, elegant appearance.

The designs primarily feature a warm color palette, including red, yellow, orange, pink, green, and blue.

Vu Tuong Vi also meticulously researched motifs, arrangements, and experimented with colors on silk. The colors were carefully and scientifically adjusted for hue and rhythm to harmonize contemporary style with visual depth for lasting appeal.

Vu Tuong Vi said the 'Phon Hoa' collection aims to help women feel confident, expressing their unique style naturally and distinctively.

"I like the contemporary East Asian design style: feminine but not weak, liberal yet refined, minimalist but rich in emotion," she added.

Vu Tuong Vi, originally from Hai Duong, graduated from London College for Design & Fashion (Hanoi) in 2017. One year later, she founded the Vrosa brand with the philosophy of "East Asian beauty, international class, and limitless." To date, Vrosa has launched 21 collections, with each stage meticulously handled—from material selection, pattern making, color treatment, to cutting, sewing, and finishing. Tuong Vi previously designed outfits for Miss Earth 2023 semifinalists.

Hieu Chau

Photo: Narc studio