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Tuesday, 2/12/2025 | 19:01 GMT+7

PNJ brings the essence of Vietnamese culture to Sanya bridal fashion week

PNJ attends Sanya bridal fashion week 2025 with jewelry designs honoring the essence of Vietnamese culture, blending with high-end fashion.

On 27/11, in Sanya, China, PNJ and Linh Nga Couture made their mark at the international event, showcasing creations rich in Vietnamese character.

PNJ and Linh Nga Couture spread the essence of Vietnamese culture at Sanya bridal fashion week. Photo: Sanya Bridal Fashion Week 2025

PNJ and Linh Nga Couture spread the essence of Vietnamese culture at Sanya bridal fashion week. Photo: Sanya Bridal Fashion Week 2025

Here, PNJ introduced three collections, each offering a perspective on the depth of Vietnamese culture through craftsmanship. The first is the "La Ngoc Canh Vang" bridal jewelry collection, inspired by the phrase of the same name, a symbol of nobility and protection. Each design conveys the message: "the bride is the most precious gem, the pride of her husband's family, deserving of love and honor."

The designs combine diamonds and tourmaline. Each soft, flowing leaf and branch detail enhances the bride's inherent beauty. The yellow-white hues, sparkling diamonds, and blue tourmaline accents offer a youthful, elegant look for the bride on her special day.

Models wear jewelry from the "La Ngoc Canh Vang" collection. Photo: PNJ x Linh Nga Couture

Models wear jewelry from the "La Ngoc Canh Vang" collection. Photo: PNJ x Linh Nga Couture

In the Trau Cau PNJ bridal jewelry collection, the brand showcases a blend of traditional wedding customs and modern inspiration. Each design is a reinterpretation of the betel leaf chewed into a phoenix wing shape, intricately crafted to form betel leaves embracing areca nuts, symbolizing harmony and unwavering love between couples. A PNJ representative shared that the design style also creates a unique identity for the collection, featuring delicate culturally significant details while aligning with youthful aesthetics and global fashion trends.

"We want to send blessings to couples on their special day, moments that honor love and exchange sacred vows for a lifelong journey together," the representative added.

The Trau Cau PNJ collection featured at Sanya bridal fashion week. Photo: Sanya Bridal Fashion Week 2025

The Trau Cau PNJ collection featured at Sanya bridal fashion week. Photo: Sanya Bridal Fashion Week 2025

Inspired by nature, the Masterpiece collection portrays feminine beauty through exquisite diamond and gemstone designs. Drawing from the wonders hidden within majestic nature, artisans employ skilled techniques to craft each detail, specifically depicting the proud beauty of women, whom PNJ also regards as wonders of creation.

Masterpiece designs combined with creations by Linh Nga Couture. Photo: PNJ x Linh Nga Couture

Masterpiece designs combined with creations by Linh Nga Couture. Photo: PNJ x Linh Nga Couture

Alongside PNJ at Sanya bridal fashion week, Linh Nga Couture unveiled its "A Light Unbound" collection, featuring 42 designs that symbolize "like streaks of light awakened from deep within the heart of every girl embarking on a journey of love."

Pure white hues, multi-layered construction techniques, and soft organza and tulle fabrics, like morning mist, create an image of a graceful yet strong bride. The light Linh Nga Couture brings lies not only in material or structure but also in a spirit of freedom, guidance, and faith in happiness.

When couture gowns combine with PNJ jewelry, they create a cultural and creative synergy, narrating the journey of the East Asian woman, embodying "gentleness, strength, tradition, and breakthrough."

A PNJ brand representative shared that the collaboration between the brand and Linh Nga Couture at Sanya bridal fashion week affirms the appeal of Vietnamese cultural essence when presented on a global stage.

"Traditional values are conveyed with a new spirit; cultural symbols are rewritten with contemporary inspiration, and creations bearing the Vietnamese heart have met international aesthetic standards," the representative added.

Thien Minh

By VnExpress: https://vnexpress.net/pnj-mang-tinh-hoa-van-hoa-viet-den-tuan-le-thoi-trang-cuoi-sanya-4988958.html
Tags: diamond jewelry PNJ

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