On 22/7, Ai Phuong introduced her MV "Diu Dang Diu Dang", a project two years in the making. Ai Phuong stated that this is her first time pursuing an upbeat musical style combined with choreography, after nearly 15 years in the industry.

Stars from "Chi dep dap gio 2024" (Beautiful Sisters Riding the Wind 2024) attended to cheer on Ai Phuong. Singer Minh Tuyet expressed happiness that her junior colleague has found the "key" to creating novelty for herself and her audience.

Toc Tien had hoped to see Ai Phuong change her image years ago, but her colleague is only now showcasing it. "With Phuong's passion and determination, I believe audiences will see even more surprises in the future," Toc Tien said.

Runner-up Hoang Oanh, Ai Phuong's long-time friend, stated that the singer is brave for stepping out of her comfort zone. "Ai Phuong is now comfortable expressing her true personality and soul," she said.

From left: 'beautiful sisters' Ngoc Phuoc, Ngoc Thanh Tam, Hoang Yen Chibi attended the event to congratulate Ai Phuong.

Singer Ai Phuong officially launched her new music video, "Diu Dang Diu Dang", on 22/7, marking a significant shift in her artistic direction. The project, which took two years to complete, sees Ai Phuong embracing a vibrant, dance-infused musical style for the first time in her nearly 15-year career. Fellow artists, including Minh Tuyet, Toc Tien, and Bui Lan Huong, expressed their surprise and admiration for her bold transformation.

The new track features an experimental blend of Latin and Afro-pop genres, drawing inspiration from US-UK music. The song's theme celebrates the inherent strength of women, often concealed beneath a gentle exterior. This fresh sound represents a departure from her previous work, which primarily consisted of pop and ballad songs with a softer image.

The launch event garnered strong support from the cast of "Chi dep dap gio 2024" (Beautiful Sisters Riding the Wind 2024). Singer Minh Tuyet expressed delight, stating that Ai Phuong has "found the key" to refreshing both herself and her audience. Toc Tien, another fellow artist, noted that she had hoped for Ai Phuong to change her image years ago and is thrilled to see her colleague finally embrace this transformation. "With Phuong's passion and determination, I believe audiences will see even more surprises in the future," Toc Tien said.

Bui Lan Huong praised Ai Phuong's physique and vocal abilities, deeming them well-suited for a free-spirited music style. Hoang Oanh, a long-time friend and runner-up, commended Ai Phuong's courage in stepping out of her comfort zone. Hoang Oanh added, "Ai Phuong is now comfortable expressing her true personality and soul." This transformation comes after Ai Phuong's participation in a reality show two years ago, which she credits with boosting her confidence to "reinvent" herself professionally. She actively incorporates feedback from colleagues and observes audience reactions to her performances.

Before this current shift, Ai Phuong was known for her gentle pop and ballad hits, including: "Toi thay hoa vang tren co xanh", "Trot yeu", "Co don", and "Loi o yeu thuong". She transformed into a Greek goddess in the MV, drawing inspiration from Greek mythology. Ai Phuong, now 37, elaborated on her decision to change her musical style.

Her full name is Phan Le Ai Phuong, originally from TP HCM. She began her entertainment career after reaching the top 10 of Miss Vietnam 2010 and winning the bronze medal at Vietnam Supermodel 2011. Upon transitioning to music, she gained attention as a songwriter and performer. She won the "Promising Singer" award at Lan Song Xanh 2015. In addition to music, she has appeared in films including: "Tia tui la cao thu", "4 nam, 2 chang, 1 tinh yeu", and "Yeu di, dung so".

Tan Cao

Photos, video: Courtesy of the singer's team