For the 2025 festive season, studded designs are popular among women due to their light-reflecting effect and suitability for party settings. PNJ introduces three studded earring styles designed to suit various preferences, helping women create a focal point for their festive look.

Heart-shaped studded earrings

Stud earrings, which are compact designs that hug the ear, help women enhance their sweet appearance during the festive season. Featuring a stylized heart shape crafted from multiple faceted ECZ stones, these earrings gently reflect light, accentuating facial contours.

For year-end dates, Christmas parties, or evening strolls under city lights, women will appear natural and captivating when pairing these earrings with a square-neck dress, a turtleneck sweater, or a pastel blazer.

The splendor of heart-shaped studded earrings. Photo: PNJ

Mini hoop studded earrings

For women who prefer minimalism yet wish to embrace the sparkling trend of the festive season, PNJ's mini hoop earrings, a compact design that hugs the ear, are an ideal choice. This style features round ECZ stones as its focal point.

The design is suitable for both year-end office wear and elegant evening parties. When paired with a sweater, a white cardigan, or a dark turtleneck shift dress, this design helps women maintain a refined yet striking modern look.

Studded hoop earrings create an elegant accent. Photo: PNJ

Teardrop studded earrings

Teardrop-shaped ECZ studded dangle earrings are another suggestion for the festive season. The movement of the stones with gestures enhances their visual impact.

This design pairs well with satin dresses or V-neck tops for evening parties, countdown events, year-end gatherings, or galas. Combining them with a low bun hairstyle helps to reveal facial features more clearly.

Studded earrings suitable for all outfits during the festive season. Photo: PNJ

Alongside a diverse product range, PNJ is running the "Grand offer feast - Shine brightly with your idol" promotion from 14/11 to 7/12, featuring multi-tiered discounts tailored to meet all shopping needs and help women confidently showcase their style this festive season.

Under this program, the company offers gift programs: The six customers with the highest cumulative spending in six PNJ regions will receive a La Prairie cosmetic set. Additionally, customers with the highest cumulative spending at individual stores or counters will receive premium perfume.

With the "Enjoy multi-level offer power" program, users receive flexible discounts based on their invoice value, along with cosmetic gifts and premium luggage.

The "Jewelry offers up to 40% on selected items" and "Brand and collection offers" programs provide opportunities to easily choose the perfect gift for the festive season.

The "VIP Day offer" includes an additional 1.5% privilege on existing policies. Customers who pay through PNJ's affiliated partners' payment methods may receive "Payment offers up to 800,000 dong".

Users also have opportunities to win prizes in the "Secret offer up to an additional 10%" program by participating in a mini-game on the PNJ landing page.

A series of special offers, helping you easily choose a gift for yourself or a loved one. Photo: PNJ

Moreover, from 22/11 to 7/12, PNJ is organizing a series of special events at six stores: Aeon Mall Ha Dong (Hanoi), Gigamall (TP HCM), Aeon Mall Hue (Hue), Aeon Mall Binh Duong (TP HCM), GO! Buon Ma Thuot (Dak Lak), and Aeon Tan An (Long An). Each stop features a vibrant festive-themed space, combined with interactive activities and opportunities to meet Bui Cong Nam and Anh Tu.

The year-end festive season is not only a time for reunions and celebrations but also an occasion for individuals to give themselves a gift of self-love: focusing on appearance, beautifying, and boosting confidence. "With PNJ's range of jewelry designs and multi-tiered offers, women will have more suitable choices to complete their style. We believe that when you shine, joy and inspiration also spread to those around you," a company representative emphasized.

Hieu Chau

View detailed promotion programs here.