Wang Yibo's distinctive style in Loewe's new collection

Wang Yibo, the versatile Chinese artist, serves as Loewe's brand ambassador.

Loewe has launched a new collection, continuing its journey to honor Eastern craftsmanship. A key aspect of this campaign is the collaboration between Loewe and Shanghai Animation Film Studio, paying tribute to Peng Wenxi's classic animated film "The Little Horse Crosses the River," featuring Wang Yibo.

The imagery of a young horse overcoming challenges to find light from lanterns – symbols of reunion and hope – reflects Loewe's philosophy. The brand emphasizes its steadfast commitment to preserving original values amidst the changing tides of time.

Loewe's new ballet runner shoes are a special edition for the Year of the Horse (2026). These ballet runners, with their snug fit and sleek, slender design, have been a focal point in recent years. Luxurious short-pile fur is used on this distinctive sneaker, subtly referencing the horse – the zodiac animal for 2026 – and embodying the wish for "instant success."

The leather overshirt worn by Wang Yibo in the short film is now available as a limited edition at select stores in China.

Wang Yibo showcases warm brown tones, wearing a long coat and carrying a luxurious Loewe leather bag.

Wang Yibo, a versatile Chinese artist born in 1997, is known for his roles as an actor, singer, MC, dancer, and professional motorcycle racer. A former member of the group UNIQ, he rose to prominence after the series "The Untamed" and is now recognized as a highly valuable young icon with diverse talents.

Iconic bags like the Puzzle and Amazona 31 Cropped receive a fresh look, featuring fringe and handcrafted knotted details that subtly mimic a horse's mane.

The "white horse" version of the Loewe Puzzle bag is also unveiled in the new collection.

Every small detail on the bags, from charms to dice-shaped beads, is meticulously crafted to maintain a playful spirit while exuding the Spanish fashion house's signature elegance.