According to Nutifood experts, some children in Vietnam with poor appetites receive additional high-energy foods from their parents, such as carbohydrates and protein. Children who eat few fruits and vegetables often receive supplemental vitamin A, C, fiber, and amino acids. Those who drink little milk and eat little seafood receive extra calcium, vitamin D, omega-3, iron, and zinc to support bone and brain development. Vitamin D deficiency is quite common among urban children with limited outdoor activity.

Recognizing these needs, Nutifood GrowPLUS+—the brand that has consistently held top market share positions in revenue in the powdered milk and ready-to-drink milk segments for children for 6 consecutive years (2019-2024) according to NielsenIQ—has developed several product lines to serve children's specific nutritional requirements. These include Nutifood GrowPLUS+ Malnutrition (Red) to support weight gain and height growth, Nutifood GrowPLUS+ Height Boosting (Silver) to support height development, and Nutifood GrowPLUS+ Colos Immunel to support enhanced immunity. These products are specifically researched with balanced micronutrient formulas to support effective absorption and comprehensive development, both physically and immunologically.

Nutritional supplements support health and provide essential nutrients for children who need various micronutrients for overall development. Photo: Nutifood

Nutritional supplements support health and provide essential nutrients for children who need various micronutrients for overall development. Photo: Nutifood

Each product comes with clear usage instructions, including specific amounts per serving and per day according to age. This guidance helps parents avoid giving children excessive amounts, which might affect their appetite for main meals, or insufficient amounts, which might not meet their nutritional needs. Typically, 2-3 servings per day is the common recommendation for milk-based supplemental products. Parents can give these to children after meals or after physical activity that consumes a lot of energy, or as snacks when they go to school or go out.

Founded in 2000 by doctors and nutritionists with the mission of "Expert solutions for every body condition," Nutifood is one of the leading Vietnamese companies in food-based healthcare. The company develops various specialized product lines for children, the elderly, patients, and athletes. Nutifood also established the Nutifood Sweden Research Institute (NNRIS) to apply international science to products suitable for the Vietnamese physique.

Hai My