Since the FIFA World Cup 2026 began, My Lan's (27, TP HCM) living room has become a familiar gathering spot for her close friends. As some key matches often take place late at night, Lan's group chooses to watch at home instead of going to a cafe, allowing them to enjoy food and cheer for their favorite team more conveniently.
This year, her football viewing sessions feature cans from Budweiser's collection of six special edition FIFA World Cup 2026 designs. The collection includes five designs inspired by the 2010, 2014, 2018, and 2022 tournaments, along with the ongoing 2026 season, plus one special edition called the "gold trophy."
"This collection, designed with the FIFA World Cup theme, is perfect for celebrating and setting the mood while watching matches, so our group is collecting the full set. The 'gold trophy' edition is the rarest and most difficult to find. I hope to complete the set to win an Adidas shopping voucher," My Lan shared.
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_translated_caption_img>Budweiser's collection of six special edition FIFA World Cup 2026 cans. Photo: Budweiser
The trend of collecting the six special edition Budweiser cans is currently gaining traction across social media platforms. Many young people view it as a fun, interactive challenge that strengthens connections among friends and family while following the tournament.
The appeal of this activity also stems from the thousands of prizes offered in the "Budweiser and FIFA World Cup 2026 – Collect the full set of six special editions for Vietnamese fans" program. At the heart of the campaign are two grand prizes, each a 24K gold Budweiser logo valued at nearly 1 billion dong. The program also awards 1,000 Adidas e-vouchers for FIFA World Cup 2026 merchandise, each worth 2,5 million dong.
To participate, fans must collect the full set of six special edition Budweiser FIFA World Cup 2026 cans. They then scan the QR code on a can to access the Budweiser mini-app on Zalo, take a photo of their collection, and submit the information for system verification. Once the image is confirmed as valid, participants receive one gift code and send the six cans to the address provided by the organizers for cross-referencing. If the cross-referencing meets requirements, participants receive one Adidas e-voucher for FIFA World Cup 2026 merchandise. Simultaneously, each valid entry also receives one lucky draw code to participate in a spin-the-wheel game, offering a chance to win a 24K gold Budweiser logo. The program runs nationwide from 9:00 AM on 15/5 to 11:59 PM on 31/7.
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_translated_caption_img>Quiz activity in response to FIFA World Cup 2026 on Budweiser's online platform. Photo: Budweiser
Having collected 5/6 pieces, Hoang Nam (24, TP HCM) is determined to win the program's grand prize. He not only searches for the special editions in supermarkets and grocery stores but also trades them online.
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_translated_caption_img>Young people connect and gather to enjoy exciting World Cup 2026 matches. Photo: Budweiser
"These special designs remind me of past FIFA World Cup seasons when I stayed up late watching classic matches. The can 'hunt' and QR code scanning is as thrilling as waiting for the result of a big game; everyone in my group hopes to be the lucky one to get their hands on the gold logo," Nam shared.
Alongside the dramatic developments of the North American tournament, the activity of collecting the six special edition Budweiser cans has also captured the attention of football fans. A brand representative stated that as of now, the two grand prizes, valued at nearly two billion dong, along with many Adidas vouchers, are still unclaimed, offering an opportunity for program participants until 31/7.
With four decades of partnership with the FIFA World Cup, Budweiser has become a familiar part of global fan culture. This year, through its can-collecting campaign, the brand continues to engage Vietnamese fans, encouraging them to interact and immerse themselves in the vibrant atmosphere of the largest World Cup in history.
Yen Chi
