The event will take place from 18/7 to 20/7 at the Sky Expo Vietnam International Exhibition and Convention Center, TP HCM, with an expected 50 booths and hundreds of activities spanning various cultural and entertainment fields.

Founded in 2022, Hobby Horizon is a playground for young people passionate about anime, gaming, cosplay, music, technology, visual arts, and modern pop culture trends. The event targets the youth community, combining pop culture elements with multi-dimensional interactive experiences.

The 2024 Hobby Horizon event attracted thousands of participants. Photo: BTC

This year, the event will be held across six stages, running continuously for three days with a packed schedule. Attendees can watch performances by content creators, participate in talkshows with community representatives, and enjoy various musical acts and debut performances.

One of the new features of this year's Hobby Horizon is the expansion of the gaming content. Following the collaboration with GameVerse in May, this event will feature publishers like VNG Games, brands like Sony PlayStation and Phong Vu, and numerous streamer groups.

According to the organizers, the activities will focus on connecting gamers with their idols on digital platforms, creating opportunities for direct interaction between the community and famous streamers.

"Game streamers bridge the gap between professional competition and the gaming community. We aim to create a space where fans can meet their idols offline," said Tran Trang, Marketing Director of Hobby Horizon.

Over 50 guests from entertainment, esports, digital content, and fashion will attend the event. Notable guests include casters and streamers such as Van Tung, Hoang Luan, Hieu Leblanc (BOX), Thay Giao Ba (SBTC), Rambo (RFG), Remind (CKG), the entire Hyper Squad team, along with guests from brands like Maybelline and Timo. The audience will have the opportunity to meet, play games, or interact directly with their idols within the event.

Chef Hoshi Phan participates in the event. Photo: BTC

Besides stage activities, Hobby Horizon continues to be a meeting point for various fan clubs in Vietnam such as Plave, Baekhyun, and Rhyder. A special guest is MasterChef Leslie Gilliams, who has actively interacted with Vietnamese fans online and will appear in person at the event.

"We want our voices to be heard by our idols, and we want them to see Vietnam as a welcoming destination," said Bach Loc Nghi, Talent Director of the event.

The first day of the event (18/7) is dedicated to students and is called "University Day". Those with valid student IDs will receive free admission. Students can participate in specialized seminars on AI, startups, game development, and technology, as well as interact with clubs, view creative projects, and compete in university-level esports tournaments.

From an event specializing in anime and cosplay, Hobby Horizon has become a multi-disciplinary festival after three seasons. Last year, the event recorded over 30,000 visitors, brought together over 100 brands and 400 creators from 13 countries, and attracted attention from international organizations.

This year's content continues to expand, encompassing gaming, music, fashion, visual arts, vtuber, toys, motorcycles, and cuisine, providing a multi-faceted experience for various groups.

"We not only want to create a fun event but also a place for people to connect, rediscover emotions, and explore themselves," shared Peter Pham, Production Director.

Minh Ngoc