The Play Summer Festival 2026 nationwide offline campaign is taking place in six provinces and cities. It has already stopped at four locations: Can Tho (20/6), Nha Trang (27/6), Da Nang (4/7), and Quang Ninh (11/7). The series has attracted over 15,000 participants, creating a festive atmosphere in each locality.
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The vibrant atmosphere at "Play Summer Festival 2026" in Nha Trang. *Photo: VNG*
From early morning, event areas in Can Tho, Nha Trang, Da Nang, and Quang Ninh welcomed crowds checking in, queuing for challenges, and capturing memorable moments with friends. The organizers prepared over 10,000 gifts for all players who completed the event challenges.
The program gained momentum with guest artists appearing. The Can Tho leg featured Chi Xe, Nha Trang saw My My, Orange joined the Da Nang leg, and Quang Ninh welcomed Tang Duy Tan.
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Singers Orange and Tang Duy Tan energized the event. *Photo: VNG*
To embody the message that "joy comes not from where you are or what you do, but from playing together with friends," Jsol, Duy Khanh ZhouZhou, and Jaysonlei, familiar faces to young audiences, are accompanying Play Summer Festival 2026. The trio serve as leaders for the Style, Fisherman, and Farmer clubs, guiding members through challenges, accumulating points, and finding the "Dung Dang ambassador" of Kaia island.
After the event, Lan Anh, 20, from Nha Trang, expressed excitement at attending such a large-scale playground for the first time. She and her friends not only interacted through virtual screens but also had the chance to meet and connect with others who share their interests.
A major draw for participants checking in, playing games, and discussing was the exclusive "Dung Dang Dung De" gift set, designed as a limited edition for this summer. The collection includes: a "pouting" minime bear box, Dung Dang stickers, Dung De pins, and Dung Dang Dung De lanyards.
A representative from the organizing committee stated this collection is for Gen Z, hoping to offer more experiences and create a lasting impression for event attendees.
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Singers Orange and Tang Duy Tan energized the event. *Photo: VNG*
After Quang Ninh, the program will continue at Aeon Mall Ha Dong (Ha Noi) on 18/7. The Play Summer Festival 2026 series will conclude with its largest-scale Final Show at Aeon Mall Tan Phu Celadon (TP HCM) on 25/7. Here, the winning club will be announced, and each team member will receive 50 in-game gems directly into their game account.
Dong Ve
