A Toshiba representative stated this is the brand's largest annual event, demonstrating gratitude to customers and continuing a journey of nearly a century of "technological innovation for life." The program offers 2,000 prizes, increasing participants' chances of winning.
The program operates both online and offline. Consumers can participate via official e-commerce platforms such as Lazada, Shopee, and TikTok Shop, or by purchasing from Toshiba's nationwide network of stores and authorized dealers. All Vietnamese customers aged 18 and above who buy products from the promotional catalog are eligible to register for prizes through their Zalo account. The total prize value reaches 3 billion VND.
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Toshiba's "95 days of gratitude, 95 years of innovation" program. Photo: *Toshiba* |
Customers can join the program in three simple steps: purchasing a product, scanning a QR code to participate on Zalo, and completing the required information. Prize winners receive notifications via Zalo or SMS, and the organizers will directly contact recipients to confirm and award prizes.
Toshiba states the program is a tribute to consumers who have supported the brand for nearly a century, reflecting its commitment to continue delivering products "made with Japan quality – Japanese quality in every detail."
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Users learn about the program's participation steps. Photo: *Toshiba* |
Established in 1930 in Japan, Toshiba is a brand associated with many iconic innovations, including Japan's first color television, automatic rice cookers, and energy-efficient refrigerators.
In Vietnam, Toshiba Lifestyle has been present since the early 1990s, earning consumer trust for its user-friendly, energy-saving, and durable products. Many of the brand's refrigerators, washing machines, air conditioners, and microwave ovens are currently widely produced and distributed, aiming for a minimalist, convenient lifestyle aligned with Japanese standards.
The 95-year milestone marks a continuous journey of innovation—from technology and design to the lifestyle Toshiba aims for. The recently launched "Japandi Style" product line embodies this spirit, harmoniously blending Japanese aesthetics with Nordic style, creating a minimalist yet sophisticated approach, consistent with the brand's philosophy of "smart living, serene living."
Thai Anh
