Want Want Frozen ice sticks debuted in Nanjing, China, in 1997. Over nearly 30 years, the product has become a beloved treat for generations. In Vietnam, Want Want Frozen entered the market in 2019 and quickly became a favorite snack for all ages, especially children.
![]() |
The upgraded Want Want Frozen ice stick. Photo: Want Want |
The upgraded Want Want Frozen ice stick. Photo: Want Want
Want Want Frozen ice sticks offer unique and diverse flavors like strawberry, cola, and grape. They are made with high-quality ingredients, including imported milk, using modern equipment, a unique production process, and strict quality control. Each smooth-textured ice stick can be eaten directly or easily broken in half, making it fun and suitable for all ages. Consumers can store the product in either the freezer or refrigerator, enjoying it as a frozen treat or a refreshing beverage.
![]() |
Want Want Frozen is a favorite among children. Photo: Want Want |
Want Want Frozen is a favorite among children. Photo: Want Want
Want Want Frozen contains no trans fats and is a healthy treat. Grandparents and parents can enjoy it with their children; those sensitive to cold can let the ice stick melt into a drink. Want Want Frozen is also versatile: it can be used to make colorful ice cubes, mixed with Sprite, or even incorporated into cocktails.
A brand representative noted that Want Want Frozen's popularity extends from elementary and high school students to university students, appealing to Vietnam's warm climate. Its youthful packaging, with a different color for each flavor, also attracts young consumers.
![]() |
Want Want was honored as one of the "Top 10 Best Brands Vietnam" in 2024. Photo: Want Want |
Want Want was honored as one of the "Top 10 Best Brands Vietnam" in 2024. Photo: Want Want
Founded in 1962 in Yilan City, Taiwan, China, Want Want has a rich history of rice cracker production. Over 60 years, it has become one of the world's leading rice cracker companies, with 34 factories and 814 production lines in China, and 53 branches globally. Want Want products are sold in 65 countries and territories, offering a diverse range: from rice crackers, gummies, and snacks to nutritional drinks, and of course, the iconic Want Want Frozen ice sticks.
Want Want has been recognized by Forbes as one of the 50 largest listed companies in the Asia-Pacific region for five consecutive years, and as one of the top 20 international brands in Taiwan. In 2019, the company expanded into the Vietnamese market. In 2022, it inaugurated its first and largest factory outside of China in the Long Giang Industrial Park, Tien Giang Province, Vietnam. Situated on approximately 75,000 m2, the state-of-the-art facility represents a 50 million USD investment. Within two years, the factory reached full capacity, employing up to 2,000 people. In 2024, Want Want Vietnam was honored as one of the "Top 10 Best Brands Vietnam".
Hai My
Learn more about Want Want Frozen here.