Alcaraz's income primarily comes from endorsements. He earned 35 million USD from brand deals with companies like Nike, Babolat, Rolex, Louis Vuitton, BMW, and Evian.

An Alcaraz billboard in New York City before the 2025 US Open. Photo: *Marca*

Alcaraz's marketability stems from his youthful style, infectious smile, and consistent performance. In the past 12 months, he reached seven consecutive finals, including winning the French Open. He is currently vying for the world number one ranking with Jannik Sinner at the 2025 US Open.

Following closely behind Alcaraz in earnings is Sinner with 47.3 million USD, nearly double his income from the previous year. His success is largely due to winning three of the last four Grand Slams: the 2024 US Open, the 2025 Australian Open, and Wimbledon.

Coco Gauff, the French Open women's singles champion, ranks third with 37.2 million USD. This is the first time since 2010 that three players under 30 have dominated the list of the highest earners in tennis.

Previously, Roger Federer consistently held the top spot until his retirement in 2022. Novak Djokovic briefly held the top position for one year before Alcaraz took the lead. Djokovic's performance in major tournaments hasn't matched Alcaraz's or Sinner's in recent years. Furthermore, his controversial statements and actions regarding vaccines and politics have impacted his endorsement opportunities.

Massive images of Alcaraz in Nike attire currently adorn the streets of New York, demonstrating the Spaniard's growing influence. This makes him a strong contender for audience favor ahead of the upcoming US Open.

Compiled by Hoang An