The VnExpress Marathon Ho Chi Minh City Midnight, held on 22/3, marked the first event where Kiri MiniSweet cheese was distributed to runners. An organizer representative stated that partnering with food brands helps diversify participants' experiences and fosters a dynamic, community-friendly sports environment. Including the product in race kits is expected to provide convenient nutritional options for runners before and after competing.

Minh Tien (left) and Manh Ha check in after receiving their bibs. *VM*

During the two days of 20-21/3 at the Ho Chi Minh City night race expo, the Kiri booth attracted thousands of visitors who sampled Kiri MiniSweet cheese products for free. Many runners and visitors were impressed by the delicious flavor upon their first taste. Running Tiktoker Manh Ha, after trying all three flavors, shared that he enjoyed the unique blend of fruit and cheese. "The taste is addictive, and it's suitable to carry for daily activities," Manh Ha said.

Runner and Tiktoker Nguyen Minh Tien noted that the cheese was fragrant, creamy, less sweet, and novel compared to products he had used before. "Compact, delicious items like these are very convenient to carry and eat quickly before a run," Tien said.

Kiri is a cheese brand established in 1966, part of the French-based Bel Group. The product is inspired by French desserts and comes in three flavors: Peach Jasmine offers a peach flavor combined with jasmine aroma, creating a refreshing sensation. Kiri Lemon Tart has a fresh lemon flavor, with the characteristic mild tartness of a tart, while Kiri Raspberry Tart delivers a richer fruit flavor with a balanced sweet and sour profile.

Minh Tien tastes MiniSweet cheese. *VM*

The products are designed as individual pieces. According to the manufacturer, each piece contains approximately 16 calories. "With a compact, easy-to-use design, Kiri products are suitable for the snacking needs of sports enthusiasts or amateur athletes. Kiri MiniSweet cheese offers a delicious snacking experience without worry, as four Kiri cheese pieces contain fewer calories than one apple," a brand representative shared.

The VnExpress Marathon Ho Chi Minh City Midnight commences on 22/3. Athletes start on Truong Dinh street, passing Tao Dan Park. The route passes city landmarks such as Independence Palace, Notre Dame Cathedral, Bach Dang wharf, and Ba Son bridge, allowing runners to explore the vibrant appearance and rhythm of the country's largest city at night. In its 4th edition, the race drew a record 13,000 runners from both within Vietnam and abroad.

For more details on Kiri MiniSweet cheese, visit the fanpage.

Lan Anh