According to Deloitte, this summer's Premier League spending shattered the previous record of 3.2 billion USD, also set by the league two years ago. This marks the 10th consecutive summer that the top flight of English football has seen total spending exceed 1.3 billion USD, confirming its allure and financial power as Europe's number one.

Forward Alexander Isak poses during his unveiling at Liverpool on 1/9/2025 in England. Photo: Liverpoolfc

Forward Alexander Isak poses during his unveiling at Liverpool on 1/9/2025 in England. Photo: Liverpoolfc

Liverpool led the spending spree, splashing out an unprecedented 603 million USD, a record for a single English club in one transfer window. The reigning Premier League champions set a domestic record by spending 175.5 million USD on forward Alexander Isak on the final day of the transfer window, after acquiring Florian Wirtz for 170 million USD and Hugo Ekitike for 106.5 million USD. Meanwhile, Arsenal, Chelsea, Man Utd, and Newcastle also surpassed the 270 million USD mark.

The Isak deal alone cost more than the total spending of 10 other teams combined. This demonstrates Liverpool's ambition to maintain its championship status. According to Sky Sports, Liverpool's management balanced the spending through substantial revenue from television rights, stadium expansion, shirt sponsorship deals, and Champions League participation.

In addition to acquisitions, Liverpool also generated over 270 million USD from selling Luis Diaz (88 million USD), Darwin Nunez (77 million USD), and several younger players. This ensured compliance with Profit and Sustainability Regulations (PSR), which have restricted many other clubs.

Tim Lunn, director of the Deloitte Sports Business Group, noted that teams are investing heavily in players to compete for European Cup spots next season. "A new four-year cycle for television rights and six Premier League clubs participating in the Champions League have further empowered them," he said.

Not just Liverpool, Arsenal also spent heavily, investing 348 million USD. Chelsea (402 million USD) and Man Utd (314 million USD) also exceeded the 300 million USD mark. Mid-table clubs like Aston Villa (38 million USD) and Fulham (47 million USD) had to be more cautious, as their revenue streams couldn't keep pace with PSR requirements.

Former Liverpool CEO Christian Purslow believes this season is a strategic turning point, marking a period of transition. "Liverpool is leveraging its financial advantage to build a squad capable of dominating for years to come," Purslow said. "The combination of Isak and the current star-studded lineup could make them nearly unbeatable."

Deloitte experts predict this trend will continue, with the Premier League potentially breaking its own records in the near future.

Hoang An (ESPN, Sky Sports)