According to a new Saudi Pro League initiative, players can monetize their fame by promoting and sharing match links on social media. Participation could lead to substantial earnings for players like Ronaldo.

The Al Nassr team captain is the most followed individual across social media platforms, boasting over 1 billion followers.

Ronaldo played for Al Nassr in a Saudi Pro League match against Al Riyadh at Prince Turki bin Abdul Aziz Stadium, Riyadh, Saudi Arabia on 21/8. Photo: AFP

Players and publishers can also livestream matches on platforms, pending league approval. This mirrors the Bundesliga's partnership in England with YouTuber Mark Goldbridge and striker Jamie Vardy.

The Saudi Pro League could soon be broadcast this way in 16 territories, including: The United Kingdom, Republic of Ireland, Sweden, Norway, Denmark, Finland, Iceland, Canada, New Zealand, Serbia, South Korea, Malta, Bosnia & Herzegovina, Montenegro, Cyprus, and Greece.

According to Omar Mugharbel, CEO of the Saudi Pro League, fans' interaction with sports is rapidly evolving through digital platforms. Leagues, traditionally reliant on rights holders and broadcasters for content distribution, now have expanded options to broaden their viewership.

"By democratizing access and distribution, we can bring live matches closer to international fans, while also providing approved content creators, clubs, players, and other distribution partners a real benefit in helping us reach new audiences", Mugharbel said.

Ronaldo joined Al Nassr in the Saudi Pro League in January 2023. Earning 220 million USD annually, the 41-year-old forward is the world's highest-paid player. He secured his first championship with the club last season. Ronaldo's contract extends until June 2027, and he previously indicated the 2026-2027 season might be his last.

Thanh Quy (via ESPN)