For 14 years, 41-year-old Phan Thanh Trinh has volunteered his time to reunite tourists with their lost belongings in Da Nang, spreading goodwill in one of Vietnam's most livable cities.

While Hanoi anticipates high demand, bookings for other destinations remain low, averaging 30% occupancy, despite a sharp increase in airfares.

Touched by an online plea, Trinh, a Da Nang resident, dedicated himself to finding an engagement ring lost at Cua Dai beach, emphasizing the value of international visitors to Vietnam.

Over 80% of Vietnamese tourists traveled domestically this summer, with an increase in the group spending 6 to 8 million VND per night.

With over 5.8 million visitors in the first half of the year, an 18% increase, Da Nang solidifies its position as central Vietnam's tourism hub, especially after the VnExpress Marathon.

Several tourists have reported accidents, injuries, and near-death experiences while paragliding in Son Tra, Da Nang.

With Da Nang becoming overly familiar, direct flights to Nha Trang and improved services are making it a top destination for South Korean tourists this summer.

Da Nang is known as the "race-cation capital" for summer, thanks to its vibrant coastal routes, diverse services, and active running community.