Many sections of sidewalks and streets, from pedestrian zones to areas outside Hoi An's ancient town, are being occupied by tables, chairs for cafes, eateries, and street vendors.

Hoi An has been named Vietnam's most hospitable destination for three consecutive years, followed by Mai Chau and Cu Lao Thu on Phu Quy island.

Thousands of locals and tourists queued from early morning to offer incense at Quan Cong Mieu and touch the horse deities, seeking wealth and health during the Lantern Festival.

A British magazine has ranked Hoi An among the top six Asian destinations for Lunar New Year experiences, recognized for its vibrant festivals and deeply rooted local cultural rituals.