startup

Dong Thap chili peppers fermented into million-dollar success

Dong Thap chili peppers fermented into million-dollar success

VnExpress
Witnessing fluctuating chili prices and farmers abandoning their fields due to losses, Nguyen Thanh Hien experimented with chili fermentation technology, bringing the Chilica brand to 13 countries and earning 35 billion VND in the first half of 2025.