Content creators—key opinion leaders (KOLs) and key opinion consumers (KOCs)—have legitimate professions and participate in Vietnam iContent to share positive values, according to Director Le Quang Tu Do.

Tax evasion, counterfeit goods, and staged scandals have led to a crackdown on influencers in China, with some completely erased from the internet.

Individuals are recognized as key opinion leaders (KOLs) when they are not only famous online but also possess the ability to significantly influence the thoughts and actions of a community within a specific field, according to the National Cybersecurity Association.