A December socioeconomic report from Da Nang city noted a positive shift in its tourism sector. In addition to traditional beach resorts, the city now operates over 60 effective ecotourism and community tourism models, primarily in suburban areas.
Located in a rice field, Tiem Nha Do is a popular cafe in Hoa Vang. Photo: Phan Dinh |
Previously, fragmented land management and administrative boundaries posed a significant barrier to rural tourism. Numerous areas with ecotourism potential were scattered across different administrative units, hindering the development of cohesive tourism regions.
Following administrative mergers and boundary adjustments, development space expanded and unified. Agricultural and production forest lands were consolidated into continuous blocks, fostering the creation of large-scale tourism complexes over fragmented destinations. City leaders anticipate that this centralized management will facilitate synchronized infrastructure development, including transportation, electricity, and water, to remote tourism areas. This was previously challenging due to resource allocation issues among former localities.
Among the 60 active models, several stand out in the former Hoa Vang districts. The new planning has enabled systematic investment in large-scale farmstay and glamping models, offering diverse experiences from high-tech agriculture to local culture. This geographical continuity also fosters inter-commune and inter-regional tours, encouraging longer tourist stays rather than just day trips.
The Cu De riverbank is a favorite picnic spot for young people. Photo: Phan Dinh |
Rural tourism provides livelihoods for thousands of local workers and offers an effective channel for agricultural product consumption. Farmers in merged areas are transitioning from traditional agriculture to a service-based economy. Products under the One Commune One Product (OCOP) program and fresh produce are sold on-site, gaining high added value through culinary services and souvenirs. This has significantly improved per capita income in Da Nang's new rural communes, narrowing the urban-rural gap.
The post-merger context, however, also introduces new management challenges. The expanded area necessitates strict oversight to prevent uncontrolled development, illegal construction on agricultural land, or landscape degradation. This year, Da Nang city authorities issued detailed guidance, mandating newly merged localities to strictly adhere to land use planning, prioritize environmentally friendly materials, and preserve village culture.
The city anticipates rural tourism will contribute significantly to its Gross Regional Domestic Product (GRDP), acting as a driving force for developing modern new rural areas post-merger.
Thanh Thu
