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Inspired by the image of a soaring dragonfly, this year's Dai Phat mooncake box designs incorporate floral motifs, conveying meaningful wishes with the message "Soaring wings, vibrant autumn greetings". |
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With over 40 box designs, the brand offers a wide selection for various customer segments, from luxurious, high-end boxes suitable for business partners to modern, youthful designs for family and close friends. All are meticulously crafted to meet the demand for gifts during the 2025 Mid-Autumn Festival. |
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The Hoang Trieu gift box combines ruby red and jade green with the image of two birds on a branch. According to the brand, these colors and images represent wealth, longevity, and reunion, making them suitable gifts for partners and customers. |
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The Hoang Kim 802 gift box features a soft, pale teal color, combined with gold and silver foil details and borders, creating an elegant overall look. The image of the jade rabbit and lantern are stylized and printed using 3D embossing techniques, combined with balanced Art-Deco motifs, resulting in a luxurious gift box. |
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The Cung Dinh gift box combines deep red and gold, signifying warmth and fulfillment. The design is inspired by Vietnamese lacquer paintings, featuring a woman in an ao dai walking amidst an autumn sunset. |
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The Loc Thu gift box, with its "Butterflies Gathering" imagery, is one of the most colorful and elaborate designs in this year's collection. The colors and floral patterns are harmoniously arranged on a pink, yellow, green, and red background, symbolizing a scene of blooming flowers. |
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For those who prefer simpler designs, Dai Phat offers the Lava Salted Egg mooncake gift box, which combines a dominant black color with gold accents. The brand explains that the wave pattern represents the flow of time and togetherness during the full moon occasion. |
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In addition to diverse box designs, Dai Phat also focuses on the flavor of the mooncakes. This year, the brand applies a new baking formula with carefully selected ingredients. The filling uses premium fresh salted egg yolks with a full, round shape, symbolizing the full moon. |
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The gift boxes with various mooncake filling options are now available at Dai Phat stores. Customers can visit the stores to choose or order online. |
Some of Dai Phat's special mooncake lines include Hong Kong (Abalone Fish Maw, Lobster XO Mixed Nuts), Cau Vong (Chicken Stew with Bird's Nest and Red Apples, Green Tea with Cordyceps), Quy Phi Phu Dung, Kim Sa, Taiwanese mooncakes, and many others.
"After nearly 28 years, Dai Phat has consistently maintained quality through carefully selected ingredients, standardized processes, and signature flavors. The 2025 collection continues to affirm this commitment while offering a fresh new look for consumers," a brand representative said.
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Dan Minh
Photo: Dai Phat