Every Sunday, "artist" Jacob Ryan Reno sets up his stand at the local farmers market in Chicago's Logan Square neighborhood.

Wearing a dark blue artist's smock, he plays jazz music while sitting behind a folding table. Next to him is a sign that reads: "Terrible portraits and a bad 5 minutes, 5 USD".

Since declaring himself a portrait artist in May 2024, 26-year-old Reno has drawn portraits for over 500 people. His drawings may be crude, but they possess a certain charm that draws a consistent weekend queue.

Jacob Ryan Reno and his portrait stand at the Logan Square farmers market in Chicago. Photo: WP

Jacob Ryan Reno and his portrait stand at the Logan Square farmers market in Chicago. Photo: WP

"I think people are just looking for something fun, not too serious. Even though I'm actually serious," Reno said.

Reno left his communications job in 2024 because he felt it "didn't align with his values." He bought some cardboard and blue paint for a sign, and set up his stand for the first time that May at the Logan Square farmers market.

"I thought it would be fun if I could draw four people. I thought it would make people laugh. That's why I started," Reno explained.

Locals embraced the concept. He's enjoyed a steady stream of customers coming for their "bad 5 minutes." Reno not only draws but also chats with his subjects, trying to get to know them.

"It's generally fun, I like the opportunity to chat," Reno said.

A customer and their "terrible" portrait by Reno. Photo: WP

A customer and their "terrible" portrait by Reno. Photo: WP

Reno said he doesn't view this as a job, but his stand has garnered local media attention. He's even been hired to draw portraits at weddings, housewarming parties, and birthday celebrations.

"When he finished and flipped the portrait over, I laughed for five minutes straight," said Victoria Lonergan, a former colleague and customer of Reno's.

"I also burst out laughing, not just me, but my whole group of friends. Everyone felt the positive energy," said Christian Borkey, another customer.

Reno said the ultimate goal isn't about the portraits themselves, but about offering a rare opportunity to slow down and connect in the digital age.

"So far, no one's been upset," he said. "I think anyone who agrees to this has a sense of humor, and they know what they're getting into."

One of Reno's "muses" smiles after receiving her portrait. Photo: WP

One of Reno's "muses" smiles after receiving her portrait. Photo: WP

Duc Trung (According to Washington Post, CNN)