A Suzuki Vietnam representative stated that the event served as an experiential journey designed to connect the brand's Jimny vehicle user community. It took place in the Da Nang – Central Highlands region. Suzuki had previously organized the Jimny Festival in 2024.

Jimny vehicles during the journey. Photo: Suzuki

This year's event brought together nearly 30 Jimny vehicles, traveling from Da Nang to Kon Tum and Gia Lai. Participants navigated diverse routes and terrains. A highlight of the program was the team off-road rally challenge, which demanded coordination among members to complete the course and overcome on-road obstacles.

Suzuki described how teams tackled 144 km of rally terrain, guided by a Road Book (route guide). They conquered various challenging Central Highlands landscapes, including red dirt roads, gravel, steep inclines, and slippery sections. A Suzuki Vietnam representative emphasized, "The rally did not prioritize speed; instead, it focused on off-road capability, precise handling in challenging situations, and seamless coordination among team members."

The convoy conquers the off-road route. Photo: Suzuki

Beyond the off-road experiences, the event also served as a platform for Jimny owners to share and exchange ideas on personalizing their vehicles. Each Jimny on the journey showcased a unique style, tailored to its owner's purpose, whether for off-roading, camping, or daily commuting. As part of the program, Suzuki Vietnam and the Jimny community donated computer lab equipment and 100 packages of essential goods to students at Dinh Tien Hoang Junior High School in Gia Lai.

Representatives of the organizing committee present gifts at Dinh Tien Hoang Junior High School (Gia Lai). Photo: Suzuki

A company representative stated, "The Jimny Festival 2026 concluded with a range of emotions and a stronger bond between Suzuki Vietnam and the Jimny user community." They added, "The event represents an off-road exploration experience, demonstrating Suzuki Vietnam's long-term commitment to integrating experiential value with social responsibility, ensuring every journey yields positive meaning."

Quang Anh