In 2025, LiveWire, which spun off from Harley-Davidson in 2022, sold 653 electric motorcycles, a 7% increase from 612 units in 2024. This performance established LiveWire as the market leader in the United States, securing a 70% market share. Other brands, including Zero, Kawasaki, Sur-Ron, and Ryvid, accounted for the remaining share.

Despite its leading sales position, LiveWire continued to experience operating losses in 2025, though it reduced these losses compared to 2024. The company reported an operating loss of USD 75 million for the past year, down from USD 109.8 million in the previous year.

Revenue also saw a slight decrease, totaling USD 25.7 million for 2025, compared to USD 26.4 million in 2024.

S2 Del Mar, LiveWire's top-selling electric motorcycle. *Photo: LiveWire*

While LiveWire dominates a specific segment, this market remains a niche. Revenue within the electric motorcycle segment declined by 28% year-over-year, falling from USD 8.4 million in 2024 to USD 6.1 million in 2025.

LiveWire also operates another division, Stacyc, which sells electric bicycles for children and recently introduced small electric motorcycles for teenagers. This segment represents a significant volume of sales, with Stacyc selling 21,633 units in 2025.

These figures highlight the current state of the US electric motorcycle market, which has a limited number of street-legal models.

Energica, an Italy electric motorcycle brand, experienced rapid growth in the US market, doubling sales in 2022 after a fivefold increase in prior years and establishing over 25 sales points across North America. Despite this success, the company faced court-ordered liquidation in October 2024 due to financial difficulties.

Although Energica is currently undergoing a revival with support from Singaporean investors, its future remains uncertain.

Zero, a company with a longer history in the electric motorcycle sector than both Energica and LiveWire, offers a different market approach. While it manufactures some street-legal motorcycles exceeding 50 horsepower, Zero primarily offers off-road and utility vehicles.

Verge, a Finnish brand that began establishing its US presence in 2024, positions itself as a premium offering rather than an everyday street vehicle. Its electric motorcycles are often compared to a Lamborghini, a sight only occasionally encountered.

By My Anh (Sources: Electrek, RideApart)