A key highlight of the event was the introduction of Five Star Homes, the brand responsible for developing and operating Five Star Group's iconic products. According to a representative from the developer, Five Star Homes signifies a more professional and synchronized approach to real estate distribution. This comes at a time when the market demands high transparency, quick responsiveness, and operational efficiency. As a crucial link, this unit is expected to boost liquidity, expand market coverage, and lay the groundwork for future development phases.
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Five Star Homes is positioned as the business brand for Five Star Group's iconic products. *Photo: Five Star Group*
Five Star Homes will undertake the roles of developing business strategies, implementing sales activities, and systematically expanding the agency network. Moving away from a fragmented approach, this model aims to establish a unified focal point. This will optimize implementation efficiency while enhancing coordination quality between the developer and distribution agencies.
Following the new brand announcement, Five Star Group conducted the launch ceremony for The Royal subdivision, with partners in attendance.
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The atmosphere at the launch ceremony for The Royal subdivision within Five Star Eco City, attended by over 2,000 sales professionals. *Photo: Five Star Group*
The Royal spans 39,5 hectares and is the most prominent subdivision within the Five Star Eco City ecological urban area, located southwest of Ho Chi Minh City. The Royal is designed with an ecological development model, featuring a construction density of approximately 40%. It aims to create green living spaces that balance nature with modern amenities.
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The Five Star Eco City urban area is located southwest of Ho Chi Minh City. *Photo: Five Star Group*
Five Star Eco City boasts strategic connectivity to key transportation axes and benefits from ongoing inter-regional infrastructure projects. These include: the Ben Luc – Long Thanh expressway, Ring Road 3, and the planned Ring Road 4. The large urban area also features a diverse ecosystem of amenities. These include: theme parks, lotus-wing lakes, natural mineral swimming pools, a 9-hole golf course, tennis courts, standard football fields, a kayak racing area, a commercial center, an international clinic, and international schools.
Following the Ho Chi Minh City event, Five Star Group plans a launch in Hanoi to expand its network and increase market presence in the coming period.
Five Star Group has over 33 years of development, featuring a diverse business ecosystem and a sustainable development orientation. The company focuses on creating large-scale projects. Among these, Five Star Eco City stands as a key ecological urban area, developed with a harmonious balance between living spaces, amenities, and landscape. It aims for a modern living environment, balanced with ecological and cultural values.
Yen Chi
