As the exclusive sponsor of Van Gogh Timeless, ABBank has introduced its "Easy Transactions - Receive Masterpiece Gifts" program. This initiative merges banking services with unique opportunities for customers to acquire gifts featuring copyrighted motifs from the works of the renowned artist Vincent Van Gogh.

Under the program's terms, customers who open a new payment account can receive a Van Gogh picture frame. This offer applies when they purchase at least one exhibition ticket via the ABBank application, or pay bills and top up phone credit for 100,000 VND or more using the app on the same day they open their account.

Debit cardholders are eligible for a tote bag and silk scarf, subject to specific spending conditions. ABBank credit card users, excluding those with Priority cards, can also receive gifts based on their monthly spending tiers.

In addition to the gift program, ABBank provides several exclusive benefits at Van Gogh Timeless. These include a 20% discount on tickets purchased through the ABBank application, a dedicated entrance at the exhibition, and a 15% discount on purchases at the Gift Shop. Customers buying tickets via the app may also receive additional gifts based on current policies.

Customers visiting the Van Gogh Timeless exhibition. *Photo: ABBank*

The Van Gogh Timeless exhibition brings the Dutch master's artistic world to life using light, sound, motion graphics, and interactive technology. Spanning nearly 4,000 square meters and featuring 13 distinct experience zones, the exhibition allows visitors to engage with Van Gogh's masterpieces through multi-sensory projections. This immersive environment encourages art enthusiasts to discover the works from a fresh perspective, provides families with a space for shared observation and discussion, and offers friends an opportunity for a collective art experience.

Through these exhibition-linked incentives, ABBank integrates financial services with cultural activities, from ticket purchases to souvenir collection. These benefits offer customers more choices when visiting the exhibition and shopping at the venue.

A collection of gifts featuring Van Gogh's masterpieces. *Photo: ABBank*

This initiative aligns with ABBank's strategy of integrating banking services with lifestyle experiences, aiming to provide added value to customers through cultural and entertainment activities. A bank representative stated that linking financial transactions with Van Gogh Timeless reflects their goal of "creating unique happy experiences," thereby bringing banking services closer to customer's experiential demands.

(Source: ABBank)