The An Cung Ba Tuyet brand and PVI Insurance have partnered to launch a product liability insurance program. A representative for An Cung Ba Tuyet stated that the insurance program is tied to each individual product, regardless of the purchase method or transaction value. The maximum insurance liability is up to 10 billion VND, operating under principles and procedures managed by PVI Insurance Joint Stock Corporation. This initiative demonstrates a cautious, long-term approach in the brand's development strategy.
"An Cung Ba Tuyet decided to implement insurance because customer peace of mind is an integral part of the brand's value. For a business operating in the food sector, responsibility does not end when a product is sold but also involves protecting consumers during use," the representative said.
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Representatives of An Cung Ba Tuyet (left) and PVI Insurance at the signing ceremony for product liability insurance cooperation. *Photo: PVI* |
In this collaboration, PVI serves as the solution provider and manages all insurance-related benefits. This non-life insurance company has extensive experience implementing liability insurance programs and an extensive nationwide partner network. This ensures operations are carried out according to clear procedures and principles, compliant with current regulations.
According to a PVI representative, choosing an independent insurance provider places customer benefits within a transparent, enforceable mechanism, rather than relying solely on the brand's internal commitments. This also places higher demands on the business itself to maintain quality and control risks.
From a market perspective, An Cung Ba Tuyet's move reflects a shift in brand building approach. Insurance is no longer seen as an additional cost but as a core component of risk management strategy and customer trust building. Applying it to all products, regardless of value or distribution channel, demonstrates an effort to systematically expand brand responsibility.
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An Cung Ba Tuyet offers insurance to customers, applicable to products starting from just 2,000 VND. *Photo: PVI* |
PVI Insurance Joint Stock Corporation (PVI Insurance) is one of Vietnam's leading non-life insurance companies, offering diverse products for individuals, families, and businesses such as: health insurance (PVI Care), motor vehicle insurance, property insurance, travel insurance, and accident insurance. The company stands out with its extensive network, convenient services (hospital fee guarantees, 24/7 support), and efficient claims processing.
(Source: PVI)
